GNC and Nuritas launch AI-based plant peptide product for muscle recovery

By Danielle Masterson

- Last updated on GMT

Image courtesy of GNC
Image courtesy of GNC

Related tags Gnc Nuritas Sports nutrition muscle recovery

The next gen protein is available in stores and online.

Nutrition retail giant GNC has teamed up with AI-based peptide discovery company Nuritas to introduce Beyond Raw Dynamic Whey High-Tech Protein enhanced with PeptiStrong.

PeptiStrong is a muscle recovery solution that features patented Nuritas plant peptides clinically proven to boost muscle protein synthesis, reduce markers associated with muscle breakdown and decrease exercise-induced inflammation. As a result, users can experience more effective workout benefits, shorter recovery times and reduced muscle fatigue.

The companies said PeptiStrong peptides are a cutting-edge option for optimizing muscle strength recovery and enhancing overall fitness performance.

“PeptiStrong enhances muscle protein synthesis four times faster than milk protein, resulting in a 54% improvement in performance during the recovery phase. Our human clinical trial results revealed that this ingredient led to a 103% recovery in leg strength, compared to 68% with milk protein. The Beyond Raw product–which combines PeptiStrong and whey–synergistically optimizes muscle strength and recovery. Whey provides the essential protein building blocks, while PeptiStrong delivers the cell-signaling capability necessary to enhance the protein's effectiveness in fortifying muscles,” said Nuritas CEO Nora Khaldi, PhD. “The outcomes demonstrate reduced fatigue in the days following training and an overall enhancement in fitness performance.”


Khaldi told NutraIngredients-USA that PeptiStrong human clinical trials demonstrate that a plant-based solution surpasses the efficacy of animal-based protein, while combining effectiveness and environmental friendliness.

“When a product enables you to increase your activity level, achieve more, recover swiftly, and get back to your regular activities faster, you'll notice and feel the difference almost instantly. The positive effects we observe in the field of sports nutrition can be applied to and embraced by individuals from all walks of life. This underscores the universal importance of having effective and dependable products,” added Khaldi.

At a GNC store near you

Rachel Jones, SVP, Chief Product Innovation and Science Officer at GNC, said GNC’s product design team is always on the lookout for the next generation of ingredients.

“We loved Nuritas’ AI-based approach at peptide identification and were excited to bring this game-changing peptide to our most dedicated Beyond Raw consumers who expect nothing but the best from their supplements,” said Jones.

Dynamic Whey High-Tech Protein is available in tiramisu, chocolate lava cake and vanilla ice cream flavors. 

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