The Vitamin Shoppe launches GLP-1 Support to fill nutrient gaps

“With the surge in GLP-1 medication use for weight loss, we recognized a critical gap in the market for tailored nutritional support,” said Muriel Gonzalez, president of The Vitamin Shoppe. “GLP-1 medications can significantly impact appetite, digestion and nutrient absorption, making supplementation essential.” The launch builds on the company’s Whole Health Rx telehealth platform which provides clinician-guided prescription access to GLP-1 and testosterone replacement therapy (TRT) medications. The new line is accompanied by a message notifying consumers that they are to “lose weight, not nutrients.” While GLP-1 drugs are recognized as an effective and rapid slim-down strategy, questions remain around the ramifications and sustainability of the injections for weight loss. Concerns center around important nutrients that may be lost due to the appetite suppressing effects of GLP-1s, which work by delaying gastric emptying to make patients feel full longer. There are also the side effects like nausea, vomiting and constipation associated with the buildup of food and waste in the digestive tract. “GLP-1 users face specific nutritional challenges and finding products tailored to these needs can be challenging,” said Tabitha Daley, a registered dietitian nutritionist with The Vitamin Shoppe who helped formulate the GLP-1 Support products. “Our goal was to create an accessible, science-backed system that fills essential nutrient gaps, while also helping individuals feel their best throughout their weight-loss journey by addressing nutrition-related issues that are associated with GLP-1 drugs.” The new line—packaged as an easy-to-understand, one-stop-shop solution under the Whole Health Rx brand—offers protein, fiber, biotics, multivitamins and an all-in-one nutrient powder formulated with clinically studied, branded ingredients. It includes: The new line is available at The Vitamin Shoppe and Super Supplements stores and online at vitaminshoppe.com.

The Vitamin Shoppe launches GLP-1 Support to fill nutrient gaps

Specialty retailer The Vitamin Shoppe has expanded its Whole Health Rx platform with a line of dietary supplements targeting the health and nutritional needs of people using GLP-1 weight-loss medications.

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