Asia Sherman

Deputy Editor

All stories

Men’s health supplement launches go for the T and longevity

Men’s health supplement launches go for the T and longevity

By Asia Sherman

Testosterone boosting remains central to the men’s health supplement category, but its positioning is shifting from hormone optimization alone toward energy, metabolism, healthy aging, beauty from within and cognitive performance.

Menopause supplement launches go symptom- and stage-specific

Menopause supplement launches go symptom- and stage-specific

By Asia Sherman

The menopause supplement category is expanding rapidly, with a marked proliferation of single brands launching multiple, symptom‑specific solutions spanning sleep, mood, libido, cognition and weight for women throughout this life transition.