Asia Sherman

Deputy Editor

All stories

Jim Emme, 2026 NutraChamp: ‘Common sense is a gift, not a given’

Jim Emme, 2026 NutraChamp: ‘Common sense is a gift, not a given’

By Asia Sherman

Jim Emme, the winner of the 2026 NutraChamp award, has dedicated his career to promoting excellence in the natural product world—humbly, kindly and consistently with a reasoned, practical and grounded approach—whether at the helm of NOW Health Group or...

Mid-year 2026: Regulatory updates from the US supplement industry

Mid-year 2026: Regulatory updates from the US supplement industry

By Asia Sherman

In the first half of the year, regulatory activity showed a noticeable shift towards MAHA priorities—ushering in a period of active oversight rather than the golden age that many in the dietary supplement industry had anticipated.

Maturing microbiome market preps for next-gen growth spurt

Maturing microbiome market preps for next-gen growth spurt

By Asia Sherman

The microbiome and its biotics market continue to gain momentum, but the next phase of growth may depend on credible science, clear claims, new formats, social-commerce fluency and consumer-visible benefits.

People on the move: New nutra jobs of spring 2026

People on the move: New nutra jobs of spring 2026

By Asia Sherman

From CEO appointments to clinical, regulatory and international roll-out roles, the latest hiring moves show a supplement industry continuing to build leadership teams designed to scale growth, sharpen execution and turn science into market advantage.