The food tech company recently dropped a new botanical blend formula for weight management that aims to enhance the body’s natural ability to produce more of its own GLP-1.
Matias Muchnick, founder & CEO, NotCo, explained that the GLP Booster formula stimulates intestinal L-cells, where GLP-1 is naturally produced, helping to enhance metabolic function without the need for synthetic interventions.
“In simple terms, GLP-1 drugs add something new to your system. Our technology enhances what’s already there, providing a natural alternative for health-conscious consumers looking to support appetite regulation and metabolic health,” he said.
AI boost
The development of GLP Booster was driven by NotCo’s patented and advanced AI technology, Giuseppe, which accelerated the optimization of the ingredient blend, Muchnick said.
“Giuseppe identifies relationships between specific ingredients and desired outcomes, allowing scientists to refine formulations faster and with greater precision, reducing trial and error,” he told NutraIngredients.
GLP Booster helps reduce hunger and increase satiety, though its exact impact on “food noise” is still being studied, Muchnick said. “Because it works with your body’s own biochemistry rather than overriding it, the effects may be more gradual and sustainable over time compared to pharmaceutical interventions.”
A new era
Muchnick said this marks the beginning of a new market: food designed specifically for Muchnick said this marks the beginning of a new market: food designed specifically for weight-loss drug users.
“As consumer behavior shifts, food must evolve alongside it,” he said. “This innovation isn’t just about appetite control—it’s about creating a new category of food that works with your biology to preserve muscle, metabolic health and long-term vitality.”
Identifying and overcoming innovation challenges
Created by NotCo’s scientific team with the help of Giuseppe AI, GLP Booster is sold to B2B and CPG companies to be incorporate into food products.
Muchnick said he expects to see early food products featuring GLP Booster to hit the market within the next year. The first applications will likely be in categories such as snacking, dairy alternatives and protein shakes, and come in consumer-ready formats like powder blends.
“NotCo’s AI technology allowed the company to rapidly iterate millions of possible formulations, optimizing the desired outcomes to reach a final formulation. This formula of blended ingredients can be used in many food industry products. By accelerating the iteration between formulations, scientists are able to reach outcomes faster, shaping the future of weight loss innovations as we know them.”
