The company first debuted its skin longevity supplements, namely The Radiance Marine Collagen+ and The Glow Niacinamide+, in May this year, before launching cell renewal-focused The Rebel NMN+ in August.
L’évive Labs is currently focusing on establishing a foothold in Singapore and Malaysia, where founder Julia Laukemann shuttles between.
According to Laukemann, her sights are set on the Asia-Pacific (APAC) region and she is in discussions with partners in the Philippines, while there are customers in Australia and Europe who have purchased directly from the site.
“Our supplements have been well received by customers in Singapore as well as our ‘Rebels of Aging’ community that we founded at Mandala Club, and we are now starting to look into other markets in South East Asia (SEA),” she told NutraIngredients.
To accelerate the brand’s growth, L’évive Labs is working on several initiatives, including influencer marketing (such as HYROX athletes), and partnering companies in other segments, such as padel and car clubs, that see value in its supplements.
For instance, it aims to expand its Rebels of Aging community, which comprises events and workshops held in collaboration with partners such as AMILI, Paloma Skincare, and EveLab Insight, by organizing a bigger conference in the near future.
Additionally, the firm hopes to go into retail by the beginning of next year, as longevity increasingly garners attention among both consumers and retailers.
Another area of opportunity that Laukemann sees is working with skin care brands that recognise the benefits of ingestible beauty to complement their portfolio.
As its supplements are made in Germany via an OEM manufacturer, L’évive Labs also seeks to partner with German companies that are top of mind in the direct-to-consumer space.
Biohacking beauty
L’évive Labs’ beauty supplements are targeted at preventing premature skin aging and boosting rejuvenation from the inside out.
Formulated with ingredients including marine collagen (10g) and Holimel SODB melon, The Radiance Marine Collagen+ claims to optimize skin elasticity and hydration by tackling collagen loss and sun damage.
Holimel SODB melon is a proprietary extract of French company Bionov that is derived from a specific cantaloupe melon and is rich in a potent antioxidant enzyme called Superoxide Dismutase (SOD). It has been clinically proven to decrease formation of sun damaged cells by 72% and increase skin UV resistance by 16%.
On the other hand, The Glow Niacinamide+ contains 500mg of niacinamide, aimed at reducing fine lines, age spots, and scars. The incorporation of lycopene and astaxanthin adds to its antioxidant and hydrating effects.
The Rebel NMN+ complements 250mg of nicotinamide mononucleotide (NMN) with zinc picolinate, magnesium taurate, niacin, P-5-P, methyl B12, 5-MTHF, and inulin to replenish NAD+ levels and rejuvenate the body at the cellular level.
Its claimed benefits include restoring energy and fatigue relief, improving metabolic health and weight management, gut and heart health support, strengthening immunity, enhancing muscle function, and regulating nervous system.
