The board includes:
- Darren G. Candow, Ph.D., CSEP-CEP, FISSN – Professor, University of Regina; Director, Aging Muscle and Bone Health Laboratory
- Douglas Kalman, Ph.D., R.D., FACN, FISSN – Clinical Associate Professor, Nova Southeastern University; Co-founder, Substantiation Sciences
- Susan Hewlings, Ph.D., R.D. – Senior VP of Scientific Affairs, Radicle Science; Co-founder, Substantiation Sciences
- Michael B. Schwartz, M.D. – Board Certified Internist, Princeton Longevity Center; Chief Ringside Physician, Professional Boxing & MMA
- Abbie E. Smith-Ryan, Ph.D., CSCS*D, FNSCA, FACSM, FISSN – Professor & Associate Chair, UNC Chapel Hill; Director, Applied Physiology Laboratory & Human Performance Center
- William Wallace, Ph.D. – Director of Product Development & Scientific Affairs, ProHealth Longevity; Host, Daily Value Podcast
“Iovate carefully selected Advisory Board members for their proven expertise, scientific credibility and shared passion for advancing awareness of nutrition and supplement science,” Raza Bashir, chief innovation officer at Iovate, told NutraIngredients. “Having had the privilege of working with these incredible experts, I greatly admire their work and collaborative approach to science, particularly in terms of professional and consumer adoption.”
Prioritizing education
According to Bashir, the advisory board will collaborate with the company to support innovation and to develop clinical strategies to advance nutrition and supplement science across its product line, which includes Hydroxycut and MuscleTech.
The company stated that having the members on board will also allow for open dialogue on the latest discoveries in performance nutrition, including products and ingredients.
“Together, they bring strong research backgrounds and diverse perspectives to support educational initiatives, uphold scientific rigor and support our evidence-based approach to product development,” Bashir said.
Alongside the formation of the advisory board, Iovate announced the creation of a digital education series that will be made available on its YouTube channel, LinkedIn account and website. The aim of the series is to make scientific concepts more accessible to consumers, practitioners and industry professionals, the company stated.
Bashir explained that the company aims to cover themes and general topics present within the mainstream media and communities.
“Hence, consumers fully understand their personal health and are equipped to advocate for themselves through all life phases,” he said. “Through expert-led content, we’re making complex research more accessible while sharing insights from credible voices across the industry that promise to be engaging and relatable.”
The advisory board will also play a role in this project through consultation on the content to ensure that it reflects the latest science and remains accurate.
