Enter Nextin Research, a new offering from MarketPlace, which gathers insights on trends, innovations and market opportunity to predict trends, or ‘futurecast.’
“What it’s all about is giving brands and companies access to primary consumer data that they can then use to help drive a lot of their own strategies,” said Jake Klinghammer, strategy director at MarketPlace Branding.
One major trend is GLP-1 support products like collagen peptides that offset side effects, while supplement companies are also positioning natural alternatives for consumers hesitant about pharma options.
“GLP -1s are of course the buzzword, especially this year,” Klinghammer said. “People who are on any sort of GLP -1 journey, especially in the pharma space, need that additional nutritional support to help offset things from offset stomachs to skin health to muscle retention. When you’re taking in less food, just protein in and of itself, you’re losing muscle mass along with fats, which is vitally important for overall health and longevity.”
Another insight Klinghammer detailed is the energy drink evolution, which he said is shifting away from high-caffeine solutions toward functional beverages that feature non-stimulant ingredients like nootropics that support focus and mental clarity.
He also noted that pet health products are increasingly mirroring human wellness trends, with products like gut health supplements now entering the companion pet space.
“Different benefits, ingredients [and] solutions that are hot in the human space…just wait about five years and you’ll start seeing those things sort of bubble up in the pet space as well,” he said, adding that with brain health being a hot in the human space in recent years, brands are beginning to explore the idea of applying human claims to the pet health space.
To hear more on the trends shaping supplement innovation, online shopping advantages and more, watch the full interview.
