Widely recognized as the world’s first commercially available vitamin C supplement, Redoxon was launched by Hoffmann-La Roche in 1934 and is now owned by Bayer, with a prominent presence in South East Asia (SEA).
Over the years, Redoxon’s portfolio has evolved from simple Vitamin C supplements to a comprehensive range of products tailored to different health needs.
According to Dr Vipin Babu, Global Medical Affairs Senior Manager at Bayer, the Asia-Pacific (APAC) dietary supplement market has grown strongly in recent years, led by vitamins and boosted by rising interest in preventive healthcare and immunity since the pandemic.
“Reports show rising demand for personalized, targeted supplements by age, lifestyle and health goals, along with greater interest in natural, plant-based and sustainably sourced products,” he told NutraIngredients.
Dr Kostas Mantantzis, Global Medical Business Lead at Bayer, added that sleep loss, poor diet, chronic stress, aging and diabetes lead to weakened immune defences and energy levels.
“They do this by disrupting hormones, driving low-grade inflammation, and contributing to micronutrient shortfalls, as shown in studies on diet, sleep quality, and immune function.
“Scientific reviews highlight that mild deficiencies in vitamins C and D as well as zinc are common and can impair multiple aspects of immunity, while appropriate supplementation helps restore normal immune responses and can modestly reduce the risk and duration of respiratory infections.”
This suggests that in fast-paced urban environments like Singapore, combining better lifestyle habits with the right micronutrient support is a practical way to help cope with everyday challenges.
At the same time, Dr Vipin is seeing some key shifts in consumer demand, including a move from reactive treatment to proactive wellness and prevention, particularly among younger consumers who seek benefits such as energy, mental performance, mood, skin health, immunity, and healthy aging.
In addition, more consumers are gravitating towards trusted, premium brands that can demonstrate clear scientific backing and robust quality standards.
“In Singapore and across Asia, consumers are increasingly taking supplements proactively to maintain energy, immunity and long-term health, prioritizing targeted, evidence-based formulations aligned with natural ingredients and sustainability.”
With consumers gaining greater awareness and exposed to a wide variety of options, products with strong evidence and brand trust tend to have higher and more sustained adoption.
Redoxon believes that clinically validated ingredients, clear dosing, and quality manufacturing standards remain central to achieving benefits and building consumer trust, a principle that guides the brand’s development.
“Bayer continues to invest in science-driven solutions that use ingredients with demonstrated efficacy at appropriate doses, ensuring formulations that are both safe and effective. Industry research in APAC shows that consumers increasingly check scientific information and expert recommendations when choosing supplements,” said Dr Vipin.
“Across Asia, clinically supported products outperform generic offerings, as consumers become more knowledgeable and discerning about ingredients, dosages, and proof of efficacy.”
Brand transformation in progress
Redoxon recently unveiled a “bold new look” for its range of products in Singapore.
Dr Kosta explained that the refreshed packaging design highlights Redoxon’s commitment to expanding nutritional health solutions that go beyond immunity, featuring scientifically developed products that cater to the evolving and individual health needs of consumers.
“Redoxon is transforming from a leading immunity brand into a ‘Guardian of Health’, dedicated to safeguarding consumers against the daily health challenges of modern life, and providing essential and science-based nutrition for health protection at every stage of life.”
In particular, one of the most distinctive aspects—the new Redoxon Keystone Grip Logo—symbolizes a “strong hold on immunity”, conveying strength, solidity, and reassurance.
Furthermore, Dr Vipin said that the Redoxon hexagon on the revamped packaging is a powerful visual symbol representing the “unwavering protection” that the brand’s products provide for everyone every day.
