Founded by former Miss Australia, Nicole O’Neil, who is best known for her role in Australian reality television series The Real Housewives of Sydney, BonPatch uses advanced transdermal technology to deliver steady, time-released support through the skin.
From sleep and stress relief to metabolic health and menopause support, its wearable patches are targeted at addressing life’s daily demands effortlessly and effectively.
Following its launch in Australia early this year, the brand quickly expanded into the US, UAE, Singapore, and New Zealand.
“The US is now our fastest-growing market, followed closely by Australia, where the brand originally took shape. Consumer awareness of transdermal patches varies by region. In the US, the category is accelerating due to the growth of wearable wellness and the broader shift toward convenient delivery formats.
“Australia and Singapore are slightly earlier in the adoption curve, so education plays a central role. Once consumers experience the ease, comfort, and clean simplicity of a patch, they tend to convert and stay,” O’Neil told NutraIngredients.
She expects to see a greater uptake of patches going forward, as consumers actively seek formats that simplify wellness.
“Capsules and gummies have their place, but patches offer fuss-free support and a controlled delivery profile, which fits modern routines beautifully.”
The brand aims to build BonPatch as a global wearable wellness platform, with ambitions sitting across two areas—market expansion and category leadership.
For instance, it looks to deepen its presence in the US and Asia-Pacific while building strong retail partnerships in travel, beauty, and lifestyle sectors.
“Our goal is to help define what clean, modern wearable wellness looks like. That means strict quality, transparent science, and products that genuinely make people feel better.”
To achieve its goals, BonPatch is adopting a three-fold strategy. Firstly, the brand is “investing heavily” in educational content that explains how transdermal delivery works, why diffusion matters, and what people should expect when they wear a patch.
Secondly, product trial via sampling and micro-influencer partnerships has been powerful for the brand due to the personal experience.
Thirdly, increasing retail visibility through online channels like Amazon US and TikTok Shop, specialty wellness retailers, and travel-focused placements is also key. O’Neil believes that the more consumers see patches in mainstream environments, the more normalized and trusted the category becomes.
Simplicity meets science
Also called a skin patch, a transdermal patch is an adhesive patch that is applied to the surface of the skin to non-invasively deliver a specific dose of drug through the skin layers and into the systemic circulation over a period of several hours to days.
BonPatch works with ISO 13485 and GMP-certified partners that specialize in medical-grade transdermal technology—the same adhesive systems trusted in clinical patches.
Each formulation is developed alongside chemists, toxicologists, and regulatory specialists to ensure ingredient stability, skin compatibility, and diffusion integrity.
“We keep our ingredient decks short and purposeful, selecting extracts, vitamins and botanicals with well-established mechanisms of action. Our ingredients are sourced globally from accredited suppliers, and every batch undergoes purity testing, microbiological screening, and verification against specification before it becomes a finished patch.
“Our delivery system uses a high-grade acrylic adhesive (DURO-TAK 129A) that allows active compounds to diffuse gradually through the skin over several hours. This slow and steady delivery is what gives our patches their signature consistent effect. I often describe BonPatch as simplicity with discipline—fewer actives, better delivery, and a clear sensory identity for each patch,” said O’Neil.
The brand’s portfolio consists of Relax (stress relief and relaxation), Sleep, Glow (beauty from within), Metabolize (metabolic health and digestion), Clarity (focus and mental sharpness), Detox (detoxification, immune function, respiratory health, and overall cellular vitality), Vitality (energy and stamina), Love (mood and libido support), and Menopause (ease peri- and menopausal symptoms).
Its bestselling product, Sleep, is a lavender-scented patch infused with valerian, passion flower, hops, and hemp extracts to naturally support relaxation, reduce sleep disturbances, and promote restful, rejuvenating sleep.
