Here’s what you can expect on Day One.
The state of the market
Back by popular demand, Scott Dicker, senior director of market insights at SPINS, will return to deliver his state of the market report. With the active and performance nutrition market growing at an annual rate of 14% over the last three years, attendees will hear Dicker’s take on the rapidly changing retail landscape. Looking at SPINS data, this session will explore sports and active nutrition in 2026, zeroing in on growth areas and opportunities for brands to best connect with their consumers.
Next up is Afif Ghannoum, CEO of CPG Radar, who will uncover how real-time signals such as consumer conversations and in-market product performance can reveal the claims, ingredients and formats driving growth. Ghannoum will highlight where demand is rising, which trends are losing steam and how to position brands to win the next wave of sports nutrition.
Success in retail
Panelists from The Vitamin Shoppe, NOW Health, SPINS and Front Row will investigate the rapidly changing retail landscape. From Amazon to platforms like TikTok Shop, the panel will explore how to attract consumers through social discovery, health tracking apps and brand collaborations. The panel will also examine the ways in which consumers are shopping and how to best connect with consumers–wherever they are.
Start-Up Stars
Selected for their standout positioning in the sports and active nutrition market, this year’s Start-up Stars—3 Waves Wellness, Natáur and Theorem—will take the stage to spotlight their innovations.
3 Waves Wellness helps people transform their lives by aligning their biochemistry, brain and emotions by integrating innovation, education and incubation through the lens of the gut-heart-brain axis.
Biotech company Natáur is advancing sports and active nutrition with clean-label ingredients by aiming to transform how essential nutrients are made using fermentation to deliver compounds like taurine from renewable sugars.
Theorem has developed clinically formulated functional wellness shots that align with each user’s specific health goals and lifestyle habits, ultimately bridging the gap between scientific research and everyday application.
Flavor collabs
Once novel differentiators, flavor collabs have been catapulted to the mainstream in just a few short years. With so many ingredients out there, plenty of opportunity in this space still exists for partnerships between formulators and flavor experts. This panel, featuring experts from Nutrabolt, VMI Sports and Zoom Essence, will cut through the noise to reveal opportunities, highlight key case studies and zoom in on how A.I. is blending culinary artistry with technology in flavor development.
Integrating supplement in the NFL
This highly-anticipated keynote promises to pull back the curtain on performance nutrition at the highest level. Jordan Mazur, director of nutrition for the San Francisco 49ers, will share how sports nutrition supports readiness, recovery and resilience within the San Francisco 49ers. Attendees can expect to walk away with insights like how nutrient status, training load, meal planning, travel execution and game-day strategies all fit into a larger performance model and how nutrition can serve as a connector between sports medicine, strength and conditioning, and athlete lifestyle behaviors.
Space is limited, register now!
For a second year in a row, SANS is expected to sell out. For more information and to register, please click here.
