Americans are increasingly turning to artificial intelligence as part of their wellness journey. In fact, 35% of Americans use AI to manage or learn about their health. One example is healthtech company Thorne, which recently unveiled Taia, its AI-powered wellness advisor.
In its partnership with Thorne, Tredence, the company behind Taia, developed an AI-powered product discovery tool that matches customers’ health goals with appropriate supplements. Taia is trained on decades of clinical research, practitioner expertise and educational content, rather than unvetted internet information.
Tredence explained how AI is revolutionizing the way consumers shop and purchase by transforming overwhelming product choices into personalized recommendations. By integrating purchase history, website behavior and operational logistics, Tredence helps major retailers like Thorne create a comprehensive view of each customer’s journey.
“The work that we do is trying to bring all of that data together for the retailer to create an end-to-end view of the shopper’s path to purchase and journey,” explained Morgan Seybert, president of retail & CPG at Tredence.
He added that by leveraging AI for personalization, retailers can improve marketing ROI by 10% to 20% and enhance customer acquisition and conversion rates.
“That can have a huge impact on the amount of traffic to their websites, the amount of traffic to their stores, as well as increases in conversion as an example,” he said. “And so data and now AI is really helping unlock a tremendous amount of efficiency for customers and retailers in terms of better customer acquisition, higher conversion rates, larger baskets and more efficient operations, all leading to significant growth to retailers that are really adopting AI across their organization.”
Looking ahead, Seybert predicts AI will fundamentally change purchasing through autonomous shopping agents that understand individual preferences and budgets. Because these agents can make purchases on consumers’ behalf, they are creating a frictionless retail experience. Although this automation raises concerns for some around spending habits, Seybert said it ultimately frees up time previously spent researching products and enabling better personalized recommendations.
To hear more on how Tredence built Thorne’s discovery tool, how AI optimizes retail marketing ROI and why Seybert predicts AI will transform the way we shop, listen to the NutraCast above or on your preferred podcast platform.
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