The products, to be launched under the brand a2 Zhi Yi, would span immunity, anti-allergy, gut health, and brain and eye health functions.
The New Zealand-based company announced the plan during the release of its financial results for the first half of FY26.
According to the company, the pediatric supplements market in China is worth NZD$8bn (US$4.76bn), which represents 15% to 20% of the total supplements market in China.
It is also a close adjacency to infant formulas - a category which The a2 Milk Company (a2MC) is already known for in China.
The a2 milk is now the fourth biggest infant formula brand in Mainland China as of December 2025, based on data from Kantar Worldpanel. The top three brands are China’s homegrown brand Feihe, Aptamil by Danone, and another Chinese brand, Yili. Other international brands such as Friso, Nestle and Mead Johnson were placed at the fifth, sixth, and tenth place.
“When we look at all the adjacencies that we’re expanding into, this is the single biggest category and most of it is addressable,” said CEO David Bortolussi when responding to analyst queries after the results presentation.
As the segment is not yet dominated by any single brand, the company believes there are opportunities to grow in this segment by leveraging existing awareness of the a2 milk brand among consumers and retail partners, especially mother-and-baby retail chains.
“The pediatric supplement category is a rapidly growing market with approximately NZD 8 billion in retail sales value and is an attractive adjacency to our core infant formula business. It is a fragmented category where we believe the a2 brand can be successful,” said Li Xiao, chief executive of Greater China.
Based on Kantar Worldpanel China Household Panel and management estimates, the biggest pediatric supplement brand in China is Inne by the Germany-based company Mom’s Garden, which has a market share of 12%.
This is followed by WitsBB, Xingsha, D-Cal and Yikexin, which have a market share of 7%, 6%, 5% and 4% respectively.
The upcoming launches
The four pediatric supplements are mostly in powder sachets and feature pre- and probiotics.
Its gut health formula, for instance, is formulated with postbiotics, four probiotic strains and three prebiotics. Similarly, its anti-allergy product would contain four probiotic strains and three prebiotic ingredients.
Its immunity formula, on the other hand, would contain the human milk oligosaccharide 2′-fucosyllactose (2′-FL), lactoferrin and immune defense protein.
The only soft gel blister product, its brain and eye health formula contains 100mg DHA and patented algal oil.
Li said that the products were targeted at “high-growth areas” and were formulated to provide functional benefits aligned with what the brand is known for among consumers.
The products will be made in China using imported ingredients and will be launched across mother-and-baby stores and the domestic online channels.
The company also piloted the launch of its new height support UHT milk containing calcium, vitamin D and colostrum basic protein in Costco in China.
FY26 first-half results
Revenue for The a2 Milk Company was up 18.8% to NZD$993.5m (US$591m) in the first half of FY26, driven by its infant formula business in Asia and liquid milk business in Oceania and the US.
Net profit after tax also increased 9.4% to NZD$112.1m (US$66.7m).
“Infant milk formula remains central to our growth strategy and continues to outperform the China market, delivering 13.6% year-on-year revenue growth,” said Bortolussi. “Our liquid milk businesses continue to perform exceptionally well in Australia and the US, with both achieving double-digit revenue growth as more consumers embrace the benefits of a2 Milk.”
A breakdown showed that sales from its infant formula business climbed 13.6% to NZD$687.3m (US$408.9m), while its liquid milk business grew 18.5% to NZD$198.1m (US$117.9m) and its other nutritionals business jumped 69% to NZD$107.2m (US$63.8m).
Its other nutritionals business consists of fortified adult milk powder first launched in China in 2024.
“Recently launched kids and seniors nutrition products have accelerated our growth in other nutritionals, strengthening our position in these growing and exciting categories,” he added.
