From next-gen biotics to targeted hormone formulas and cellular energy stacks, brands are doubling down on clinically positioned, multi-functional solutions that address specific consumer needs.
O Positiv’s URO Colon Cleanse with Probiotics
O Positiv recently expanded its URO line with a new digestive launch: URO Colon Cleanse with Probiotics.
Designed as a 7-day reset for occasional use, the formula combines a proprietary blend of botanicals and probiotics to support healthy bowel movements, relieve occasional constipation and bloating, and help rebalance the gut microbiome.
Ingredients include vitamin B12, magnesium, Reset Positiv Blend: Senna (Cassia angustifolia) leaf extract, Triphala (Terminalia chebula, Terminalia bellerica, Emblica officinalis) fruit extract, Marshmallow (Althaea officinalis) root extract, Gut Positiv Probiotic Blend: Bacillus coagulans, Lactobacillus reuteri, Lactobacillus plantarum.
The Synergy Company’s Vital Ocean Magnesium
The Synergy Company just released its Vital Ocean Magnesium, a magnesium supplement aimed at providing whole-body benefits. The organic, seaweed-based formula delivers a bioavailable whole mineral matrix to restore energy, cultivate calm and fuel cellular vitality.
Sourced from organic seaweed, algae and seawater, the Synergy Company said that Vital Ocean Magnesium delivers multiple forms of magnesium as they occur in nature. By formulating with diverse marine algae and purified ocean water, this product offers complementary micronutrients, such as iodine, selenium, zinc, calcium, potassium and iron.
SP Children’s ProSynbiotic by Standard Process
Standard Process recently introduced SP Children’s ProSynbiotic to support digestive comfort, microbiome balance and immune health in children three years and older as a daily supplement or when GI support is needed.
The product features clinically studied probiotic strains, including Lactobacillus acidophilus DDS-1 and Bifidobacterium lactis UABla-12, alongside the yeast Saccharomyces boulardii, to help support microbial balance and healthy bowel movements. SP Children’s ProSynbiotic also contains whole food-based fibers from ingredients such as Royal Ancient Oats, green banana flour, chicory root, apple pectin and organic beets.
The synbiotic comes without added sugars, artificial flavors or sweeteners in a flavorless powder packed in single-serve sticks that can be mixed into food or beverages.
GNC’s Mega Men Ultra Testosterone
GNC has expanded its Mega Men line with the launch of Mega Men Ultra Testosterone, a supplement formulated to support men’s health.
The product combines a testosterone-supporting ingredient blend with myHMB which is delivered using DuoCap technology that links two capsules into a single daily dose.
The formulation includes other ingredients like Tesnor, resVida, CoQ10, zinc, B vitamins and vitamin D in the inner capsule, with myHMB Clear and choline in the outer capsule.
GNC said the product is designed to support testosterone levels, muscle function and energy, targeting concerns associated with age-related testosterone decline.
Zenwise’s Tribiotic Complex
Zenwise has unveiled its Tribiotic Complex, a women’s probiotic formulated to support both gut and vaginal microbiome health.
The product combines prebiotics, probiotics and postbiotics in a single daily supplement, reflecting growing interest in more comprehensive microbiome support beyond traditional probiotic formulations.
The formula delivers 25 billion CFU from targeted strains and is designed to support digestive comfort, vaginal balance and urinary tract health.
Cymbiotika’s Liposomal NAD+
Cymbiotika debuted its Liposomal NAD+, a supplement formulated to support cellular energy and longevity.
The product combines NAD with niacin, trimethylglycine (TMG) and apigenin, ingredients selected to help support NAD+ levels through multiple pathways. The formula also includes Lutemax, a blend of lutein and zeaxanthin associated with eye and skin health.
The supplement is delivered using its liposomal technology, designed to enhance nutrient absorption compared to traditional delivery formats.
High Level Science’s Heart + Body + Mind and High Level Man
High Level Science has partnered with GNC to launch two supplements: Heart + Body + Mind and High Level Man.
Heart + Body + Mind is a daily formula that combines omega-3 fatty acids (EPA and DHA), CoQ10 and vitamin E. The product is positioned to support cardiovascular health, cognitive function and cellular energy, with ingredients delivered in softgels designed to help protect sensitive oils.
High Level Man is a 12-in-1 men’s health formula that includes a blend of botanical extracts, adaptogens, vitamins and minerals, such as ashwagandha, fenugreek, tongkat ali, zinc, vitamin D3 and diindolylmethane (DIM), along with BioPerine for absorption. The product is formulated to support testosterone levels, muscle recovery, energy and stress response.
Both offerings are available exclusively through The Drop, GNC’s curated roster of emerging and established brands.
Clinical Hair Growth+ by Live Conscious
Live Conscious unveiled its Clinical Hair Growth+, a supplement formulated to support hair growth, density and scalp health in men and women experiencing thinning or shedding.
The product features Serevelle, a trademarked saw palmetto extract that has been evaluated in a randomized, placebo-controlled clinical study. According to the company, the ingredient was associated with increased hair growth and reduced shedding over the study period.
Clinical Hair Growth+ combines Serevelle with a blend of ingredients including vitamin E (Tocogaia), hydrolyzed collagen, botanicals such as horsetail, reishi mushroom and amla, as well as vitamins and minerals intended to support hair structure and overall scalp health.
Live Conscious said the formula is designed as a daily supplement to support hair strength and growth from within.
