VitClear delivers creatine nootropic soda
UK startup VitClear claims to have created the UK’s first creatine soda, built for performance and recovery.
Creatine has notoriously poor solubility and stability in heat-pasteurised or carbonated liquids yet VitClear claims to have cracked the code with its new Active Health Lemon and Lime which delivers the compound alongside a menu of nootropics, botanicals, vitamins and minerals.
The RTD includes 100% of the recommended daily amount of water-based vitamins, 50% of oil-based vitamins, alongside minerals and over 400mg of electrolytes.
It additionally includes protein, BCAAs, L-carnitine, taurine, ashwagandha, and L-theanine, and avoids artificial additives, preservatives or sweeteners.
‘Creatine reimagined’ for women’s long-term health
Women’s health and wellbeing brand Unfabled has developed Creatine Superblend targeting women who want daily support for steady energy, clearer thinking and whole-body strength.
The three-in-one blend delivers 5g of creatine per serving, alongside Astrion Vegan Collagen Builder and an electrolyte complex, including magnesium and potassium.
The formula aims to support daily physical and mental energy, as well as skin, hair and bone health, and hydration.
Unfabled argues it is particularly important to bring this ingredient to the female market as women have naturally lower creatine stores than men and women respond particularly well to supplementation.
The powder blend additionally contains coconut water powder to create a clean, lightly tropical taste when mixed with water.
Myprotein expands Mars Wrigley NPD
Myprotein has extended its official partnership with Mars Wrigley with the launch of Mars Impact Whey Protein.
Following on from the successful launch of the Snickers line of whey back in November, the launch combines Myprotein’s bestselling whey formula with the classic taste of Mars.
“Through our continued partnership with Mars Wrigley, we’re bringing together best-in-class sports nutrition with some of the most recognisable flavours in the world,” said Neil Mistry, CEO of THG Nutrition. “This extension of the Mars range reflects a clear shift in the category, where performance and enjoyment are no longer mutually exclusive. Consumers expect products that deliver on both, and this range does exactly that.”
Mistry said the brand aims to drive innovation that broadens the appeal of sports nutrition.
“Partnerships like this allow us to reach new audiences while continuing to serve our core customer. This launch is another step forward in how we evolve the category and build towards what’s next in our product pipeline,” he said.
Vitabiotics adds to magnesium gummies to Ultra range
Vitabiotics has introduced Ultra Magnesium Gummies in response to rising consumer demand for magnesium supplements alongside the exploding popularity of gummies.
Two gummies provide 300mg magnesium citrate to support normal muscle function and the maintenance of normal bones and teeth. They also provide 1.4mg vitamin B6 to contribute to the reduction of fatigue, normal energy release and normal psychological and nervous system functions.
Magnesium citrate is one of the most bioavailable forms of the mineral and is generally well tolerated and less likely to cause digestive discomfort, the brand said.
Ultra Magnesium Gummies are available in strawberry flavour, are vegan-friendly, and free from preservatives, artificial colours, and sweeteners.
“Interest in magnesium continues to grow, with many consumers looking for formats that fit easily into daily routines,” said Melissa Cohen, head of nutrition at Vitabiotics. “By combining magnesium with vitamin B6 in a convenient gummy format, Ultra Magnesium Gummies offer a practical alternative to tablets and capsules. Taken daily, these nutrients contribute to normal energy release, muscle function and the reduction of tiredness and fatigue as part of a varied, balanced diet.”
AstaReal delivers magnesium with astaxanthin
AstaReal AB has launched ‘Magnesium Total by Astaxin’, to join the ‘by Astaxin’ range—a line of products which all contain astaxanthin as the active ingredient.
Boasting high bioavailability, the supplement provides three high-quality forms of magnesium: bisglycinate, taurate, and malate.
The product aims to support the synthesis and utilization of ATP in the mitochondria, as well as supporting regulation of ion channels essential for nerve cell function, muscle contraction, and heart rhythm.
MyOva formula targets hormonal concerns
Women’s hormonal health brand MyOva has launched Hormone Balance, a plant-powered supplement designed to support hormonal balance, emotional wellbeing and cycle comfort.
The formula brings together a blend of botanicals traditionally used to support emotional steadiness, relaxation and cycle comfort. Including Holy Basil, Shatavari, Ashwagandha KSM-66, Turmeric, Red Clover, Sage, Fennel, Chamomile, Rosemary and Vitamin B6.
“Most women I speak to aren’t looking for a miracle. They just want to feel like themselves again,” said Leila Martyn, Founder of MyOva. “Stable energy, mood that doesn’t crater before their period, sleep that actually restores them. When we developed Hormone Balance, we wanted to create an effective hormonal support supplement -something that addressed the full picture, not just one symptom. No fillers, just an effective botanical formula, developed for every woman at every stage of life.”
