The men’s health supplement market was valued at just under $2 billion in 2024 by the Nutrition Business Journal and is approximately 36% smaller than the women’s health market.
The category has traditionally focused on areas such as prostate health, testosterone boosters and general wellness, but in recent years sports and longevity have shown significant growth.
The upcoming Men’s Health Market Momentum webinar, hosted by NutraIngredients, will dig into this exciting category and will seek to find answers to questions such as:
- How is the male consumer approaching supplementation differently today compared to five years ago?
- Which men’s health needs have shown the most meaningful growth?
- How do need states differ across generations, or is the category converging around shared priorities like longevity and energy?
- How do category leaders differentiate themselves from the rest?
- For testosterone support, are brands still using direct messaging, or finding success with a more nuanced approach?
This FREE webinar (registration required) will air on April 28 at 12 pm ET, 9 am PT and will feature insights from:
Mark Butera, vice president of merchandising – GMM, GNC
Amber Littlejohn, limited partner, Holon Law Partners
Afif Ghannoum, CEO, CPG Radar
The webinar will be moderated by Stephen Daniells, PhD, Editor in Chief of NutraIngredients.
For more information and to register, click HERE.
This webinar is made possible by the generous support of:
Chemical Resources (CHERESO): Incorporated in 2003, CHERESO is a company dedicated to the principles of tradition, innovation and research. CHERESO is a manufacturer, exporter and supplier of standardized herbal extracts and dietary supplements
TestFACTOR from PLT Health Solutions: A synergistic blend of extracts from two well-known botanicals from the Ayurvedic medicine tradition. The development of this complex involved screening numerous botanicals for their ability to enhance testosterone. It is the patented combination of these two extracts that gives TestFACTOR its performance.
Saanroo: A global supplier of clinically-studied, science-backed botanical ingredients for the nutraceutical, functional food and cosmetic industries. Rebranded in late 2025 from Gencor, the company focuses on “evidence-based wellness” across longevity, men’s health, women’s health and cognitive health.
