Register for the webinar for free here.
From protein powder to protein water and even protein ice cream, the protein nutrition landscape is changing rapidly across the Asia-Pacific.
In India, FMCG companies are starting to add protein into their functional food products or acquiring start-ups specializing in protein supplements, as seen in the case of Marico’s purchase of Cosmix and Hindustan Unilever’s full acquisition of OZiva.
Elsewhere in North Asia, China’s BYHEALTH has recently upgraded its flagship protein powder with a higher protein content to meet growing consumer needs.
This webinar, titled “Protein for the Niche and Mass Market”, will explore factors driving protein uptake, innovations and opportunities for future growth.
What to expect during the webinar
The webinar consists of a Q&A session with Amul - India’s largest dairy co-op, which has been building its range of functional protein foods for the past four years.
The company is one of the first to have invested in functional protein products in India, which has a booming protein market.
Shefali Vijaywargiya, brand manager from Amul, will tell us more about the brand’s functional protein concept and product development journey and how the brand will continue to grow its presence in this space with upcoming new launches.
During the second segment of the webinar, nutrition expert Dr Kalpana Bhaskaran, deputy director for industry partnerships and head of the glycemic index research unit at Temasek Polytechnic, will highlight new scientific findings on protein and its benefits in a Q&A session.
She will also outline key considerations brands should take note of when formulating products.
The webinar will end with a panel discussion that explores consumer motivations for purchasing protein products, how different types of protein are used in product formulation, and consumer reception to different types of protein products from India to Singapore.
Confirmed speakers include:
Dr Kalpana Bhaskaran, Deputy Director for Industry Partnerships and Head of the Glycemic Index Research Unit at Temasek Polytechnic
Yashna Garg, Chief Marketing Officer, Zeon Lifesciences
Hiew Yuan Sheng, Co-Founder and Chief Operating Officer, Altimate Nutrition
Shefali Vijaywargiya, brand manager, GCMML (Amul)
The webinar is also available on demand after the broadcast, and is presented in partnership with event sponsor Ingredion.
