Founded in 2024 by father-daughter duo Steve and Rachael Jennings, Jenerise is UK-based ingredient and supplement company that has been working to educate consumers around the benefits of creatine, and produce a high-quality creatine monohydrate with a smooth texture and neutral taste.
Cr.01 seeks to deliver high-purity creatine with tightly controlled manufacturing standards and independent batch verification, and is manufactured to comply with major international quality and safety standards, including FDA (USP) and EFSA requirements.
The ingredient launches with established distribution across key global markets. Fayrefield Nutratek is the exclusive distributor for the United Kingdom and Western Europe, while Osage Food Products manages distribution across North America. Pathway International oversees Australia and New Zealand, Solo Africa is responsible for South Africa, and Swisla Distribution manages Central and Eastern Europe.
Creatine expands from sports supplement to cognitive and longevity ingredient
Co-founder and CEO Steve Jennings pioneered the introduction of creatine monohydrate supplementation to Olympic-level athletes over three decades ago.
“I first brought creatine monohydrate to Olympic athletes in 1992,” Jennings said. “For 30 years, I watched the category fail to grow up. The science kept expanding, cognition, brain health, ageing, women’s health, and the market kept selling it to the same narrow slice of gym-goers.”
He co-founded Jenerise with daughter Rachael, chief brand officer, to reposition creatine as a scientifically supported wellness ingredient for a much broader audience. Now, the company has launched Cr.01 for broader health applications beyond sports performance.
Creatine is a non-protein amino acid–derived molecule made from the amino acids glycine, arginine and methionine. It is a naturally occurring compound found in small amounts in foods such as meat and fish, and is stored primarily in the muscles and brain, where it supports rapid energy production by regenerating ATP.
Research has linked higher creatine intake with better cognitive function, lower rates of depression, reduced risk of heart and liver disease, lower cancer incidence and lower all-cause mortality.
It may also improve memory, reaction time, and cognitive performance, especially under stress or in older adults. Studies suggest low-dose supplementation can support mood, energy, and “brain fog” symptoms in menopausal women, who naturally have lower creatine stores. It is also being studied for potential neuroprotective and healthy aging benefits, including supporting muscle mass and metabolic health when combined with exercise.
“Creatine has been the most under-positioned ingredient in human nutrition for three decades,” said Jennings. “The research is extraordinary—energy, cognition, healthy aging, neuroprotection—and almost none of it has reached the people it could help most.
“Jenerise Cr.01 is the ingredient that makes it possible for brands to finally tell that bigger story.”
Creatine Cr.01 targets ultra-purity market
Cr.01 is manufactured in a purpose-built facility and independently verified batch-by-batch by SGS, a multinational testing, inspection and certification company headquartered in Switzerland.
It delivers a 99.96% content assay and maintains strict control of trace chemical impurities that can be present as by-products during creatine manufacturing, with dicyandiamide (DCD) limited to 7 ppm and no detectable cyanide or dihydrotriazine (DHT).
“DCD, cyanide, and dihydrotriazine are by-products that have no business being in something people consume every day for a lifetime,” Jennings said. “We built Jenerise Cr.01 to the standard I always wished existed. Then we had SGS verify it, lot by lot, so no one has to take our word for it.”
The ingredient is designed to dissolve in 30–40 seconds without sediment, using a 200 mesh particle size to create a smooth texture and neutral taste. It is positioned for use across powders, ready-to-drink products, gummies, capsules, tablets, chews and other functional food formats.
“We are building the GORE-TEX of creatine, the ingredient mark that the best brands choose and that consumers learn to look for on the label,” Rachael Jennings said. “The supplement industry is overdue a precision-grade standard. Jenerise Cr.01 is it.”
Surging demand for verified creatine monohydrate
As Rachael Jennings told NutraIngredients, this launch is now addressing a gap that Jenerise initially didn’t realize needed filling: demand for high-quality, fully verified creatine monohydrate with trusted supply and quality control.
“Honestly, when we launched last June, we thought liquid-stable creatine was the only real gap we could fill,” she said. “What we didn’t expect was how loud the demand was for a quality monohydrate first; brands and companies wanting a reliable supply, verified third-party testing and quality control, and a story their customers could actually follow.”
Going forward, in order to change how creatine is talked about, Rachael said that creatine needs a rebrand when it comes to vocabulary and visual identity.
“The moment you swap ‘performance supplement’ for ‘daily wellness or energy ingredient’, a completely different person sees themselves in it... and that person is the majority,” she said.
“It just needs to be spoken about in a way that feels as familiar and approachable as the best and culturally relevant consumer wellness brands have already figured out.”
She added that simple language, honest storytelling and reliable supply chain is what will move the ingredient from niche to mainstream.
