Protein Works joins creatine+ category
Protein Works has extended innovation in the creatine+ space with its new Creatine 360 Gold powder.
Available in Berry Burst and Orange & Mango, the powders contain micronized and absorbable creatine alongside CoQ10, Aquamin, a marine-sourced magnesium, coconut water powder, Vitamin D3 and B6, to provide a blend that supports overall energy, hydration, focus, and immune function.
“This broader spectrum of benefits is no accident. By supporting the body’s ATP production, its core energy system, Creatine 360 GOLD helps you stay sharper and more energised in any setting,” said Kyle Crowley, chief product officer at Protein Works. “That could mean a better gym session, yes, but also more clarity in a meeting, more stamina in a late-night study session, or simply feeling more balanced and alert throughout your day.”
He added: “Creatine 360 GOLD is more than a supplement. It’s a signal that creatine is evolving, from a gym-only compound to a daily enhancer for the body and the brain.”
Warrior enters battle with verified creatine gummies
Sports nutrition brand Warrior has launched new creatine gummies in ‘blue razz’ flavour. Each three-gummy serving delivers over 3g of pure Creatine Monohydrate in a chew-and-go format, with the aim to broaden the appeal of the brand’s creatine range and meet shopper demand for convenient ways to build creatine into daily routines.
The gummies are marketed as GMP-certified and HPLC-tested. They are also said to be independently verified by third-party laboratories Precision Analysis and A&T Global confirming a potency of 24g to 27g of creatine per 100g and no deviations.
“The demand for creatine right now is unlike anything we’ve seen before. It’s evolved from a niche gym supplement into one of the biggest ingredients in health and nutrition, and the consumer buying into the category today is far broader than it was even two years ago,” Kieran Fisher, founder and CEO of Warrior.
“This launch is about making creatine more accessible to everyday shoppers by offering a format that feels approachable, enjoyable and easy to use consistently. We believe there is a huge opportunity to continue growing the category with products that genuinely work and meet the needs of modern consumers.”
Premium Nutrigums go high fiber, sugar free
Nutrigums has launched Premium Series—a new range of premium vitamin-infused bear-shaped gummies, developed to deliver wellness, quality, and sustainability.
The vegan, gluten free and kosher friendly range uses “fiber-base technology” to give the gummies natural sweetness as well as added fiber, alongside blends of vitamins, minerals and botanicals, with no artificial flavors, sweeteners, or colors. Plud they are packaged in 100% recycled bottles.
The range includes Neuro Bears—a dark cherry flavor gummy to support mental sharpness, containing ashwagandha root, lion’s mane, reishi, cordyceps, chaga, ginseng, plus vitamins and minerals.
The mixed berry flavor Premium Series Dozy Bears include chamomile, griffonia seed, l-tryptophan plus vitamins for night time use.
And the pineapple flavor Premium Series Rescue Bears offer a calming formula containing green tea, lemon balm, chamomile plus vitamins and minerals.
Pregnancy support with real tolerance benefits
The superfood supplement blend creators at Rheal have developed a new Pregnancy + New Mama prenatal supplement focused on bioavailability and tolerance.
Created by Rheal founder Charlotte Ali after struggling to find a pregnancy supplement she trusted during her own experience as a mother. The product aims to address issues with products on the market, such as confusing claims and poorly absorbed nutrients to formulas that can leave mothers feeling worse, not better.
Common forms of nutrients such as ferrous fumarate iron and magnesium oxide are widely used, but they are also known to cause digestive discomfort and nausea.
During pregnancy, when digestion is already more sensitive, this can make things worse.
The capsules contain: Aquamin F and Mg TG (providing calcium and magensium from seaweed), ginger, Life’s DHA, choline bitartrate, iron bisglycinate, zinc citrate, manganese bisglycinate, beta-carotene, copper bisglycinate, quatrefolic folate, potassium iodide, l-selenomethionine, chromium picolinate, and vitamins.
Virun extends liposomal omega-3 with longevity blend
Biotech firm Virun Nutra-BioSciences has expanded its O3 liposomal Omega-3 portfolio with a new longevity formula.
The lemon meringue flavor smoothie pouch contains NAD+, Effera Lactoferrin , 5g Creavitalis creatine monohydrate, glutathione, Omega 3 ALA and Vitamins C & E in a highly functional almond butter base.
“What makes this formula particularly exciting is the synergy behind the delivery system,” said Sara Fenn, director of marketing at Virun. “Lactoferrin plays a critical role in enhancing the absorption and oral bioavailability of NAD+, helping overcome one of the major limitations historically associated with oral NAD+ supplementation.
“By acting as both a transport and stabilising matrix for NAD+ and glutathione, Lactoferrin helps protect these sensitive compounds while supporting more efficient uptake into the body — creating what is believed to be the first truly orally bioavailable NAD+ system of its kind.”
The healthy lipids naturally present in the almond butter base further support nutrient delivery and absorption, creating a synergistic longevity blend designed to support multiple pathways involved in energy, performance, recovery and healthy ageing.
The Herbtender drops organic line-up
Functional teas and supplements brand The Herbtender has launched a range of Organic drops pairing adaptogens with traditional botanicals to support wellbeing from morning to night.
The range includes Energy, Focus, Zen, and Night: Energy contains red ginseng, Siberian ginseng, schisandra, chaga and damiana; Zen contains ashwagandha root, holy basil, lion’s mane and Seagreens seaweed extract; Night contains ashwagandha root, reishi, passionflower, chamomile flower, nutmeg, and Seagreens; and Focus contains lion’s mane, rosemary leaf, gotu kola herb, bacopa leaf, holy basil, lemon balm and Seagreens.
Arrae delivers anti-bloat blend in a gummy
Global supplements brand Arrae has launched its signature anti-bloat formulation in gummy format, promising visibly reduced bloating in under and hour.
“Our Bloat capsules work (no question) and it’s my favorite product in the whole lineup. But people are exhausted by capsules and want something easier and more enjoyable,” said Nish Samantray, Arrae’s co-founder. “We took our original, fast-acting Bloat formula—the one that built this compan —and made it into a gummy that actually works.”
The peach lemon flavor gummies contain 5g of prebiotic fiber, 220mg of organic ginger root extract, organic lemon balm, organic dandelion root extract and Bifidobacterium longum CECT7347 heat-treated (ES1 HT), with no sugar or fillers.Samantrav added: “The bar was always: if you can’t feel it, we don’t launch it. We didn’t lower that bar. We just made it taste incredible.”
