The director of USA distribution for Orthomol said the chance to introduce Orthomol in the U.S. aligned with her goal of working abroad.
“I always wanted to go abroad, work abroad, understand and learn new cultures,” she said. “The opportunity to go to the U.S. and actually introduce Orthomol... sounded to me like a great opportunity to take a next step within my career, but also personally to be able to grow further.”
She said one of the biggest differences between Germany and the U.S. is how consumers learn about supplements. While German pharmacists often educate customers in person, American consumers largely rely on digital content.
“You have to really make sure that the information that you provide online is very comprehensive, it’s easy to understand,” she said, noting that complex science must be communicated in a way that resonates with everyday consumers.
Before entering the business world, Haehner spent over a decade competing in Germany’s top field hockey league. She credits that experience with shaping her leadership philosophy.
“The power of the team is unmatched,” she said. “I was able to really transfer that into my professional career as well, seeing the importance of a team.” Understanding each person’s strengths and creating an environment where everyone can succeed is what allows teams to achieve extraordinary results, she added. .
When it comes to advice for women building careers in the dietary supplement industry, she said inquisitiveness is key.
“Be curious and open-minded. Trust your gut... you are there for a reason,” she said.
