NutraIngredients currently produces a monthly China email newsletter targeted at Chinese audience and is now seeking to expand its reach in China by publishing content on WeChat.
With China being the largest probiotic market in Asia-Pacific and on track to becoming the largest globally, Chinese-language readers can find out bite-sized updates on the global microbiome nutraceutical sector, including new regulations, ingredient research and product launches.
On top of news updates, NutraIngredients is also deeply involved in the microbiome industry through its market-leading Probiota summit series held globally, as well as the International Scientific Conference on Probiotics, Prebiotics, Gut Microbiota and Health (IPC) acquired by William Reed last year.
Probiota is held annually across the regions, with the 2026 Americas edition held in June 8-10 at Vancouver and set to take place in Boston next year. Elsewhere in Europe, the summit was held in Dublin in February this year and will be hosted at Berlin next year.
Probiota to launch in Shanghai next year
Probiota will also be taking place in Asia, specifically Shanghai for the first time in October 2027.
The three-day summit will shine the spotlight on cutting-edge microbiome science, bold business insights and transformative innovation.
Organized by NutraIngredients in association with the International Probiotics Association (IPA), the B2B summit is targeted at businesses invested in the future of probiotics, prebiotics, postbiotics and the microbiome.
Follow the service account “William Reed” on WeChat now to receive your latest microbiome news in the Chinese language and updates on Probiota China now.
