Nourished launches sleep support gummy
Personalized nutrition brand Nourished has launched Sleep Pro - a sleep support gummy designed to help people achieve deeper, longer and more restorative sleep.
Sleep Pro marks the arrival of the first UK consumer product to feature PeptiSleep, an innovative plant-derived peptide identified using Nuritas’ AI-powered peptide discovery platform.
Developed using Nourished’s patented 3D printing technology, the formula combines a clinically studied dose of 250mg PeptiSleep with vitamin C, Tart Cherry extract, zinc and vitamins B1, B6, B12 and D3 in a sugar-free gummy.
PeptiSleep is a patented, plant-based peptide ingredient derived from brown rice protein designed to support sleep quality and natural relaxation by helping regulate peripheral cortisol levels.
“Sleep has become one of the biggest health challenges of modern life, yet many people still struggle to find solutions that are both effective and backed by robust science,” said Melissa Snover, founder and CEO of Rem3dy Health, parent company of Nourished.
She noted that, in the UK, consumers have limited science-backed nutritional solutions designed to support better sleep as melatonin cannot legally be sold as food supplements.
“We saw an opportunity to create something fundamentally different by combining the breakthrough innovation of Pepti Sleep with carefully selected complementary nutrients in a format that’s convenient, enjoyable and easy to take consistently.”
Korean brand brings beauty strip concept overseas
Korean beauty-from-within brand RIN has launched Glow Strips in the UK.
Each paper-thin passion fruit melt-in-mouth strip carries 80mg liposomal glutathione, plus vitamin C, collagen, L-cysteine and milk thistle, to support hair, skin and nails.
RIN’s co-founder and CEO Candace Dannenbaum explained Korea’s inner beauty category is a key growth driver of wider supplement market growth with many nutricosmetic products sitting on beauty shelves next to serums and sheet masks, away from other supplements.
Dannenbaum said the company hopes to bring this interest and positioning to the UK.
“A Korean formulation cannot just be translated for the UK,” she said. “The doses, the claims, the labels, sometimes the ingredients themselves have to be rebuilt from scratch. We developed RIN from the UK side, with the formulation science in Korea, precisely so we could get that right rather than watering something down after the fact.”
She added that the formulation is just as interesting as the format.
“Glutathione can break down in the gut before reaching the bloodstream, so RIN wraps the ingredient in a liposomal shell, and delivers it through an oral dissolving film that melts in the mouth, where absorption can begin before the formula reaches the gut,” said Dannenbaum.
Gummy startup focused on repeat purchase
Swedish health and beauty brand Repeats launched this month focused exclusively on high-quality gummy supplements.
The brand has entered the market with seven core formulas: ‘Her Daily’, a multivitamin for women; ‘Skin’, with AstaReal astaxanthin, vitamin C, zinc, biotin, hyaluronic acid and beta-carotene; and ‘Hair’ combining biotin, zinc, collagen, horsetail, and B-vitamins; ‘Immune’, with vitamin C, D, zinc, selenium, astaxanthin, elderberry, and ginger; ‘Night’ combining magnesium, gycine, L-theaning, vitamin B6, zinc, chamomile extract, cherry extract and apoigenin; ‘Pregnant’ containing folate, iron, and vitamins D3, K2, B12, and iodine; plus a vitamin D3 with K2.
The brand states in its marketing that it was founded with the realization that consistency is an important challenge in this industry.
“You create consistency by giving purpose to your routine. Our purpose is to become part of your everyday routine and help you create lasting results over time,” its website states.
Bright (blue) idea for nutricosmetic space
French contract manufacturer Laboratoire PYC has launched a white label nutricosmetic supplement named Blue Cell Elixir, combining 500 mg of Novastyne Glow with liposomal vitamin C, zinc, niacin, biotin and vitamin A in the form of retinol.
Each 2 g powder dose comes in a stick pack to be mixed with water to create a signature blue drink.
Developed by Novactiva, Novastyne Glow is a peptide-amino acid complex derived from collagen designed to support the skin’s natural renewal processes.
The liposomal vitamin C is encapsulated in phosphatidylcholine vesicles that protect it during storage and its passage through the digestive system.
The micronutrients complement the peptide approach allowing marketers to claim the product contributes to a number of health areas: normal collagen formation, maintenance of normal skin, protection of cells from oxidative stress, normal DNA synthesis and reduction of tiredness.
“Since 2010, our vision of nutricosmetics has remained consistent: combining scientific expertise with consumer insight to create effective, desirable and naturally inspired beauty-from-within solutions,” said Aurélie De Schuyteneer, marketing & communications manager, Laboratoire PYC. “Documented active ingredients, optimal dosages, clean-label formulations and an enjoyable experience: we continuously advance our expertise to offer brands ever more relevant and innovative nutricosmetic solutions.”
Newcomer aims to solve choice confusion
A new supplement brand SupplementMe has launched in the UK with a line aiming to provide a straightforward option in a crowded and confusing market.
Founded by former data analytics engineer Tarik Azirar, the new brand launched with five products: Vitamin D3 1000 IU Lemon Gummies, Ashwagandha 600 mg Raspberry Gummies, Acerola Vitamin C Complex, a Vegan Multivitamin & Mineral, and a Probiotic Complex 10 Billion CFU.
Azirar said the company was built in an aim to address choice overload in the market.
“Shoppers can be faced with huge ranges, multiple versions of the same nutrient, long ingredient lists and a lot of competing terminology, which can make a fairly simple purchase feel unnecessarily complicated,” he said. “SupplementMe is positioned around making that easier to navigate. We launched with just five straightforward everyday products rather than a catalog of hundreds, so the range is intentionally focused and easier to understand at a glance.”
