Energy

GettyImages - pensive young man / FG Trade

Men’s mental health: marketing for good

By Olivia Haslam

Brands have a responsibility to make their supplements for cognitive health accessible to men as cognitive function and mental health are intrinsically linked, marketing expert says.

Getty / Buena Vista Images

Supplementation assists mountain climbers at high altitudes

By Claudia Adrien

A range of dietary and supplement interventions—from caffeine to leucine to omega-3s—may help male mountain climbers improve exercise capacity, recovery and concentration as well as reduce loss of lean body mass, according to research published in Nutrients.

Menopause: An opportunity for businesses and societal change

World Menopause Day

Menopause: An opportunity for businesses and societal change

By Olivia Haslam

Menopausal women are an overlooked demographic in the health and wellness industry, but one that could offer untapped opportunity for businesses, says co-founder of the menopause brand partnership company, Gen M.

Getty Images - Business opportunities / Klaus Vedfelt

Unlocking the potential of the active nutrition evolution

By Olivia Haslam

The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.

Getty | asiandelight

Qina reveals top 10 trends in personalised nutrition

By Nikki Hancocks

Personalised nutrition experts at the Qina consultancy have revealed a top tends report, unveiling a ChatGPT take-over, a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws.

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

By Olivia Brown

Sports nutrition brand VOW Nutrition has collaborated with Team GB as the Official Nutrition Licensee ahead of the Paris 2024 Olympic games and is set to fuel the athletes with its range of nutritional supplements in the lead up to the games.

Getty

Probiotics may regulate glucolipid metabolism, review finds

By Olivia Brown

A new meta-analysis and systematic review finds that supplementation with Lactobacillus and/or Bifidobacterium may significantly decrease BMI, fasting glucose, insulin, triglycerides, and cholesterol levels in patients with type 2 diabetes (T2D).

4GOLD launches new lipid supplement to boost athletic performance

Going 4GOLD: leveraging lipids to fuel performance

By Olivia Brown

The food technology company 4GOLD, founded by a pro-athlete trio, have launched a new LiFT lipid supplement combining long-chain triglycerides (LCTs) and medium-chain triglycerides (MCTs) for a fast and lasting energy release to fuel athletic performance.

Rhodiola rosea: Adjusting to life as an endangered species

Rhodiola rosea: Adjusting to life as an endangered species

By Asia Sherman

The global demand for Rhodiola rosea – also known as "golden root" or "roseroot" – has been increasing steadily since the late 20th century, so much so that it now faces restrictions in international trade brought on by exploitative...

Supplements launchpad: Cognitive health, hydration, immunity and protein

June 2023 Launch pad

By Olivia Brown

Nootropics and natural energy alternatives to support cognition have dominated product launches throughout June, whilst players in protein and immunity categories hold strong.

Active Nutrition Summit: First speakers revealed!

Active Nutrition Summit: First speakers revealed!

By Nikki Hancocks

As we come close to the Early Bird ticket deadline for NI's Active Nutrition Summit 2023, we reveal some of the first confirmed speakers to join the agenda, which is already packed with diverse and engaging content.

Getty | Thomas Barwick

Nestle targets mitochondria to support healthy aging

By Olivia Brown

Nestle health science has focussed its research and development work on the healthy aging category, predicting a “tsunami of metabolic conditions” for the future of public health.