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2026 taste trends: New flavours dominating the supplement market

2026 taste trends: New flavours dominating the supplement market

Paid for and in partnership with Kerry ProActive Health

While evidence-backed health remains a key purchase driver in the supplement space, consumer preference is increasingly shifting towards taste-driven formats. How will 2026 flavour trends shape the market?

Can curcumin unlock better brain and metabolic health?

Can curcumin unlock better brain and metabolic health?

Paid for and in partnership with Verdure Sciences

Curcumin, long valued in traditional medicine, is now backed by modern science, with studies on Longvida® revealing benefits for healthy aging, cognition, and metabolism.