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2026 taste trends: New flavours dominating the supplement market

2026 taste trends: New flavours dominating the supplement market

Paid for and in partnership with Kerry ProActive Health

While evidence-backed health remains a key purchase driver in the supplement space, consumer preference is increasingly shifting towards taste-driven formats. How will 2026 flavour trends shape the market?

Curcumin innovation: Overcoming Efficacy challenges

Curcumin innovation: Overcoming Efficacy challenges

Paid for and content provided by Arjuna Natural LLC-USA

Researchers continue to explore strategies to improve the absorption and effectiveness of curcumin. What does this mean for the supplement industry?

The power of quality sleep for long-term health

The power of quality sleep for long-term health

Paid for and content provided by Kemin Human Nutrition and Health

With busy schedules and modern lifestyles, it is becoming increasingly difficult to maintain healthy sleep habits. Find out how to evaluate and improve sleep quality.