Vitamins & premixes

YourZooki co-founders Jack Morrison and Marcus Mollinga

Editor's Spotlight: Startup Focus

Functional syrup startup creates supplements with staying power

By Nikki Hancocks

The co-founders of the four-year-young liquid supplement brand YourZooki have seen sales overflow in the last 12 months as consumers search for bioavailable micronutrients which they can enjoy taking.

Getty | Aliseenko

Research review: UK needs five-fold Vitamin D increase

By Nikki Hancocks

Vitamin D supplementation should be increased to five-times what is currently recommended in the UK in order to support the population's immunity against respiratory tract infections, according to new research.

Getty | DrazenZigic

Long-term lockdown effects: What shoppers want

By Nikki Hancocks

COVID-19 conscious consumers are choosing supplements over medicine and searching for better stress and weight management solutions, according to a recent webinar hosted by PharmaLinea and Mintel.

Recall round-up: Vitamin A, B17 and red rice supplements

Recall round-up: Vitamin A, B17 and red rice supplements

By Will Chu

As 2021 comes and goes, March sees a burst of illicit activity on the food and supplement front with vitamin A batches and a red rice-based supplement all in the firing line in this month’s round -up.

Getty Images / Tero Vesalainen

Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

Getty | BrianAJackson

Study signals need for vitamin k2 with statin use, says firm

By Nikki Hancocks

Norway-based vitamin K2 supplier NattoPharma has highlighted new evidence connecting statin use to increased cardiovascular risk which it says further proves the need for Vitamin K2 supplementation in these patients.

getty | samara heisz

Researchers aim to discover impact of vitamin K on COVID-19

By Nikki Hancocks

After recent studies demonstrated a correlation between low vitamin K levels and more severe COVID-19, researchers are now planning to undertake the first ever prospective trial to explore whether supplementation could benefit patients.

Ghost CEO predicts proliferation of esports categories

Ghost CEO predicts proliferation of esports categories

By Stephen Daniells

The esports supplements category is dominated by energy and focus products, but as gamers warm up to supplements expect to see a proliferation of categories targeting this community, says the CEO of Ghost Lifestyle.

Getty Images / Tom Merton

Postmenopausal sun exposure may be harmful

By Danielle Masterson

At doctor visits, women are often asked to list their dietary supplements and medications. But what about the time they spend soaking up vitamin D?

Healthspan Elite partners British Cycling

Healthspan Elite partners British Cycling

By Nikki Hancocks

Healthspan Elite is expanding its sports nutrition portfolio after becoming the official vitamin and supplement partner for British Cycling.

Available in six-count packages, Babybel Plus+ Probiotic and Babybel Plus+ Vitamins launch at US retailers next month. Pic: Babybel

Babybel goes functional with vitamins and probiotics

By Jim Cornall

To meet the rising consumer demand for functional products in 2021, Babybel is introducing a new range of functional dairy snacks in the US this month in two varieties, Babybel Plus+ Probiotic and Babybel Plus+ Vitamins.

NutraVideo: Attorney Nair on the reasonable consumer

NutraVideo: Attorney Nair on the reasonable consumer

By Danielle Masterson

So-called 'transition' or toddler formulas allegedly trick parents into thinking these products adhere to the same standards as infant formula, according to three separate but nearly identical class action lawsuits.

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