Vitamins & premixes

Getty | suwadee sangsriruang

Active Nutrition Summit: How to innovate in cognitive health

By Nikki Hancocks

The key drivers propelling interest in cognitive health supporting food and drink are plant-based nootropics, the gut-brain axis, and on-the-go delivery formats, according to expert insights set to be presented at the Active Nutrition Summit.

Getty

MenaQ7 Vitamin K may offer heart protection in menopausal women

By Olivia Brown

In soon-to-be published research by Gnosis by Lesaffre, new findings suggest that daily intakes of MenaQ7 vitamin K supplement may improve blood vessel elasticity and regulate blood pressure in menopausal women with arterial stiffness.

August NPD launchpad

August NPD launchpad

By Olivia Brown

End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.

GettyImages - Professional female soccer player / peepo

Study: Elite soccer nutritionists highly recommend dietary supplements

By Olivia Haslam

A recent study has found that a high proportion of nutrition professionals working with elite soccer teams would recommend nutritional supplementation, highlighting the crucial role of nutritionists in enhancing player performance through well-informed...

Getty | asiandelight

Qina reveals top 10 trends in personalised nutrition

By Nikki Hancocks

Personalised nutrition experts at the Qina consultancy have revealed a top tends report, unveiling a ChatGPT take-over, a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws.

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

By Olivia Brown

Sports nutrition brand VOW Nutrition has collaborated with Team GB as the Official Nutrition Licensee ahead of the Paris 2024 Olympic games and is set to fuel the athletes with its range of nutritional supplements in the lead up to the games.

Getty

Vitamin D improves outcomes of hospitalised COVID-19 patients

By Olivia Brown

A new study finds that supplementation with 25(OH) vitamin D in an Italian cohort of hospitalised COVID-19 patients that were deficient, resulted in a reduced length of hospital stay compared to those who were not supplemented.

July NPD Launchpad

July NPD Launchpad

By Olivia Brown

Mid-summer launches have seen substantial additions to the plant-based category, with supplements to support women’s and cardiovascular health, whilst the consumer demand for novel protein sources continues.

Getty

The evidence on supplements for COVID-19 immunity

By Olivia Brown

Vitamin D, zinc, and selenium supplements have significant evidence to suggest intakes reduce the risk of COVID-19 infection and associated severe outcomes, whilst probiotics may enhance symptomatic and viral clearance.

GettyImages - Vitamin D supplementation / apomares

Vitamin D levels linked to metabolic syndrome in PCOS patients

By Olivia Haslam

A new study investigating the influence of vitamin D on the incidence of metabolic syndrome and hormonal balance in patients with polycystic ovary syndrome (PCOS) has concluded that vitamin D supplementation could improve patient wellbeing.

Supplements launchpad: Cognitive health, hydration, immunity and protein

June 2023 Launch pad

By Olivia Brown

Nootropics and natural energy alternatives to support cognition have dominated product launches throughout June, whilst players in protein and immunity categories hold strong.

Getty

Aligning mindsets for sustainable supplements

By Olivia Brown

Players within the health and supplement sector must come together to achieve united agreements on health policies and sustainability goals, agreed experts during the IADSA World Supplement Forum last week.

Follow us

Product Innovations