Vitamins & premixes

September NPD Launchpad

27-Sep-2023 By Olivia Brown

As we enter autumn, powdered drinks enabling for convenient holistic health dominate new product launches, whilst gummy innovation continues.

Challenging the vilification of ultra-processed foods

27-Sep-2023 By Olivia Haslam

The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.

Antioxidant vitamins found to reduce endometriosis-related pain – Chinese review

27-Sep-2023 By Si Ying Thian

Antioxidant vitamins may reduce endometriosis-related pain by regulating inflammatory responses, reports a new review from Chinese researchers.

Study: Maternal vitamin D influences pubertal timing in boys

19-Sep-2023 By Olivia Haslam

A new population-based follow-up study has suggested mothers’ intake of vitamin D supplements might impact the age at which male children reach puberty milestones.

Menopause: Women’s health at risk due to avoidable nutrient deficiencies

11-Sep-2023 By Olivia Haslam

“Menopause is a perfect storm of nutritional challenges,” nutrition experts explain in a new report by the Health & Food Supplements Information Service (HSIS), with research revealing nearly half of women are worried their diet won’t support them...

Active Nutrition Summit: How to innovate in cognitive health

11-Sep-2023 By Nikki Hancocks

The key drivers propelling interest in cognitive health supporting food and drink are plant-based nootropics, the gut-brain axis, and on-the-go delivery formats, according to expert insights set to be presented at the Active Nutrition Summit.

Prevalence of Vit D deficiency must be reversed with supplementation, review asserts

07-Sep-2023 By Nikki Hancocks

A new research review by Health & Food Supplements Information Service (HSIS) concludes that a third of the UK population is vitamin D deficient and preventing deficiency can only be achieved by supplementation for all.

Cognitive health nutrition: a niche market set to thrive in the mainstream

06-Sep-2023 By Nikki Hancocks

There's consumer demand and innovation avenues in abundance when it comes to food and drink for cognitive health but brands must educate on the more novel ingredients if these are to flourish beyond the niche audience, Mintel experts advise.

MenaQ7 Vitamin K may offer heart protection in menopausal women

05-Sep-2023 By Olivia Brown

In soon-to-be published research by Gnosis by Lesaffre, new findings suggest that daily intakes of MenaQ7 vitamin K supplement may improve blood vessel elasticity and regulate blood pressure in menopausal women with arterial stiffness.

Vitamin D’s role in supporting women’s urogenital and sexual health

04-Sep-2023 By Olivia Brown

A new review uncovers the potential benefits of vitamin D supplementation for an array of women’s urogenital and sexual health issues during the menopausal transition.

Boots' infant formula faux pas amidst debate over UK advertising regulations

01-Sep-2023 By Olivia Haslam

The ASA has ruled online advertisements promoting infant formula products from Boots violated a UK advertising code aimed at safeguarding breastfeeding, at a time when a retail giant is calling for amendments to regulation.

Intermittent vitamin D supplementation has similar efficacy to daily dose, findings suggest

31-Aug-2023 By Olivia Brown

A new meta-analysis observes that there was no statistically significant mean difference (MD) between total of 25-hydroxyvitamin D [25(OH)D] concentrations in intervention groups taking daily or weekly vitamin D supplements.

August NPD launchpad

31-Aug-2023 By Olivia Brown

End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.

Timeline raises questions about Urolithin A supplements on Amazon

30-Aug-2023 By Stephen Daniells

Some dietary supplements on Amazon showing urolithin A on their label do not contain any of the cellular aging ingredient, alleges a new analysis by Timeline (formerly Amazentis) shared with NutraIngredients-USA.

Study: Elite soccer nutritionists highly recommend dietary supplements

30-Aug-2023 By Olivia Haslam

A recent study has found that a high proportion of nutrition professionals working with elite soccer teams would recommend nutritional supplementation, highlighting the crucial role of nutritionists in enhancing player performance through well-informed...

Precision nutrition report concludes "We know next to nothing"

29-Aug-2023 By Nikki Hancocks

The hype around precision nutrition far outweighs our scientific evidence and knowledge, according to a new report by experts in the field.

Qina reveals top 10 trends in personalised nutrition

25-Aug-2023 By Nikki Hancocks

Personalised nutrition experts at the Qina consultancy have revealed a top tends report, unveiling a ChatGPT take-over, a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws.

DoNotAge: the startup aiming to reduce biological age through nutrition

24-Aug-2023 By Olivia Brown

The biohacking startup DoNotAge has expanded its portfolio of nutritional supplements which aim to reduce biological age and support health longevity, in response to increasing interest in preventative health products in the ageing population.

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

21-Aug-2023 By Olivia Brown

Sports nutrition brand VOW Nutrition has collaborated with Team GB as the Official Nutrition Licensee ahead of the Paris 2024 Olympic games and is set to fuel the athletes with its range of nutritional supplements in the lead up to the games.

4GOLD to enhance personalised service after securing significant funding

17-Aug-2023 By Olivia Brown

The food technology company 4GOLD, co-founded by newly crowned world-champion cyclist Mathieu van der Poel, achieves €1.3 million funding to enable further innovation and technological advancements in the personalised DNA service.

Study provides first evidence the brain may control vitamin A balance

16-Aug-2023 By Olivia Brown

Scientists at the University of Aberdeen have identified significant alterations to vitamin A distribution in the body of rats following alterations of the brain, suggesting the potential involvement of the brain in the body’s vitamin homeostasis.

Personalised neuro-nutrients: startup brings objectivity to mental health

14-Aug-2023 By Olivia Brown

The startup Healthy-Longer is shining a light on the lack of objectivity in the treatment of mental health conditions, offering at-home urine tests to identify potential neuro-biomarker disruptions and nutrient deficiencies.

Study explores pharmacokinetics of liposomal and non-liposomal multivitamins

10-Aug-2023 By Asia Sherman

Ingesting a liposomal multivitamin and mineral supplement (MVM) distinctively affects the appearance and/or clearance of vitamins and minerals in the blood compared to a non-liposomal MVM supplement, according to a recent study.

Startup revolutionises menopause with supplements tailored to women’s needs

08-Aug-2023 By Olivia Haslam

The founder of MPowder, a three-year-young menopause supplement brand, describes her quest to deliver effective, science-backed solutions to menopause symptoms.

HMN24: Timing nutrition around circadian rhythms and hormonal changes

07-Aug-2023 By Olivia Brown

The startup HMN24 is emphasising the importance of matching nutritional supplement intakes with natural circadian rhythms and hormonal changes throughout the day, aiming to optimise mental and physical health over the full 24-hour period.

"The future is here": AI tool develops scientifically-sound supplements at speed

03-Aug-2023 By Nikki Hancocks

A new AI powered tool has been developed to allow researchers to process insights into thousands of diseases, gene associations, and ingredient interactions, to develop efficacious nutraceutical solutions.

Vitamin D improves outcomes of hospitalised COVID-19 patients

02-Aug-2023 By Olivia Brown

A new study finds that supplementation with 25(OH) vitamin D in an Italian cohort of hospitalised COVID-19 patients that were deficient, resulted in a reduced length of hospital stay compared to those who were not supplemented.

Low vitamin D in overweight mothers linked to lower BMI in offspring

01-Aug-2023 By Olivia Haslam

A study conducted on two Nordic pregnancy cohorts has revealed a significant link between maternal vitamin D deficiency and lower body mass index (BMI) in in the offspring of overweight mothers.

PODCAST: How to streamline global expansion through Amazon

31-Jul-2023 By Nikki Hancocks

Lee Gray, from Rubicon Bridge, says with their automated regulatory compliance tool there is no excuse for not tapping into the huge potential of Amazon.

Combined vitamin C and glutathione supplement may enhance sporting performance

28-Jul-2023 By Olivia Brown

A new RCT reports that a supplement combining vitamin C with glutathione (GSH) improved markers of metabolic, cardiac, and oxidative health in middle-aged triathlon athletes, following sub-maximal exercise.

Cracking results? Egg yolk choline shown to improve verbal memory – Kewpie-funded trial

27-Jul-2023 By Tingmin Koe

The supplementation of egg yolk choline has been shown to improve verbal memory in a 12-week trial funded by Japan food firm Kewpie Corporation.

Review assesses ergogenic effects of supplements in elite soccer players

25-Jul-2023 By Nikki Hancocks

More well-designed research with elite soccer players is needed to improve support and advice regarding the use of dietary supplements for athletic performance enhancement, a literature review concludes.

Vitamin D: the importance of product fortification for deficiencies

24-Jul-2023 By Olivia Brown

There is strong potential for the more effective implementation of bio-fortified vitamin D products to tackle highly prevalent deficiencies, especially alongside consumer communication and education of the associated health benefits.

July NPD Launchpad

21-Jul-2023 By Olivia Brown

Mid-summer launches have seen substantial additions to the plant-based category, with supplements to support women’s and cardiovascular health, whilst the consumer demand for novel protein sources continues.

Professor warns of micronutrient deficiency risks in sustainable diets

20-Jul-2023 By Olivia Brown

Plant-focused diets, such as that recommended by EAT- Lancet to address environmental sustainability, may place consumers at risk of various micronutrient deficiencies, according to professor Sarah Bath from the university of Surrey.

The evidence on supplements for COVID-19 immunity

12-Jul-2023 By Olivia Brown

Vitamin D, zinc, and selenium supplements have significant evidence to suggest intakes reduce the risk of COVID-19 infection and associated severe outcomes, whilst probiotics may enhance symptomatic and viral clearance.

'Ground-breaking' Nordic Nutrition Recommendations spotlight overlooked nutrients

12-Jul-2023 By Nikki Hancocks

The newly updated Nordic Nutrition Recommendations, set to assist countries around the globe in creating nutrition guidance to benefit people and the planet, includes eight previously overlooked nutrients and increased recommendations by more than 20%...

Precision probiotics aid gut health for shift and night workers

11-Jul-2023 By Olivia Haslam

Researchers have concluded that probiotic supplementation could hold the key to maintaining balance and diversity of the gut microbiota in the face of shift working disruption.

China CBEC phenomenon: Tmall Global on overcoming supplements supply chain woes as products hit peak popularity

11-Jul-2023 By Tingmin Koe

Overseas supplements sold into China via cross-border e-commerce (CBEC) can get popular easily, but supply chain pain points are making it difficult for brands to replenish their goods in time, says the head of Tmall Global.

Study: Vitamin D deficiencies may be associated with higher BMI and inflammation

10-Jul-2023 By Olivia Brown

A new cross-sectional cohort study suggests that there may be an inverse relationship between vitamin D deficiency (VDD) and BMI, average blood glucose (HbA1c), and the inflammatory marker of tumour necrosis factor-alpha (TNF-α) levels in Korean women...

Startup Spotlight

More than meal kits: MixMasters ventures into personalised meals, bars, shakes and more

06-Jul-2023 By Olivia Brown

Functional food startup MixMasters is trialling a new personalised nutrition concept ‘FoodiYou’, offering fresh meals, bars, and shakes, adapted to individual needs.

Microalgae could promote healthy ageing through mitochondrial protection

04-Jul-2023 By Olivia Haslam

A review has made a case for microalgae as a functional food for mitochondrial protection, due to their “ability to concentrate various active compounds, comprising omega-3 polyunsaturated fatty acids, sterols, phenolic compounds, carotenoids, and others.”

Vitamin D levels linked to metabolic syndrome in PCOS patients

03-Jul-2023 By Olivia Haslam

A new study investigating the influence of vitamin D on the incidence of metabolic syndrome and hormonal balance in patients with polycystic ovary syndrome (PCOS) has concluded that vitamin D supplementation could improve patient wellbeing.

Ice cream from algae? Sophie’s BioNutrients’ chlorella-based ice cream claims to boast more B12 than dairy

29-Jun-2023 By Teodora Lyubomirova

Microalgae cultivation as a topic may be more apt for the biofuel industry, but scientific research has shown that these microscopic organisms can also be utilized as a sustainable food source.

June 2023 Launch pad

28-Jun-2023 By Olivia Brown

Nootropics and natural energy alternatives to support cognition have dominated product launches throughout June, whilst players in protein and immunity categories hold strong.

Pomegranate extract shows promise in reducing prolonged fatigue

27-Jun-2023 By Olivia Haslam

Prolonged fatigue could be reduced with supplementation of pomegranate extract combined with hydro-soluble vitamins, a new randomised, double-blind, placebo-controlled clinical trial finds.

Review: vitamin D may alleviate menstrual cramping

26-Jun-2023 By Olivia Brown

A new systematic review and meta-analysis of RCTs observes a significant reduction in women suffering with menstrual cramps following vitamin D supplementation.

Aligning mindsets for sustainable supplements

22-Jun-2023 By Olivia Brown

Players within the health and supplement sector must come together to achieve united agreements on health policies and sustainability goals, agreed experts during the IADSA World Supplement Forum last week.

Webinar preview: Exploring the thriving market of esports nutrition

22-Jun-2023 By Olivia Haslam

NutraIngredients will present a webinar entitled “Esports: A Multiplayer Opportunity”, on June 29th, bringing experts together to discuss trends and directions of the nutrition for gamers industry.

Mushrooms hailed “treasure troves” of bioactives which may prevent cognitive decline

21-Jun-2023 By Olivia Brown

A new review suggests that mushroom constituents, including polysaccharides, peptides, and phenols, exhibit significant anti-neurodegenerative (ND) activities, and urges further research to explore these mechanisms further.