Sports Nutrition

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European protein strategy paves the way for sports foods sector growth

By Luca Bucchini, Chair of ESSNA

Alternative proteins are a fast-growing market within the sports and active nutrition sector. With rising consumer demand for meat alternatives, we see more and more sports foods businesses investing in plant-based products and food-technology alternatives...

Zooming in on the current regulatory challenges for active nutrition

Zooming in on the current regulatory challenges for active nutrition

By Olivia Haslam

Educating policymakers on the purpose of sports and active nutrition to achieve positive legislative change is the main challenge for the industry, the vice-chair of ESSNA, the European Specialist Sports Nutrition Alliance, told the audience of NutraIngredients’...

Menopause: An opportunity for businesses and societal change

World Menopause Day

Menopause: An opportunity for businesses and societal change

By Olivia Haslam

Menopausal women are an overlooked demographic in the health and wellness industry, but one that could offer untapped opportunity for businesses, says co-founder of the menopause brand partnership company, Gen M.

Getty Images - Business opportunities / Klaus Vedfelt

Unlocking the potential of the active nutrition evolution

By Olivia Haslam

The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.

Headline news roundup: September 2023

Headline news roundup: September 2023

By Olivia Haslam

From WHO fighting infant formula marketing to enhanced botanical bioavailability with fermentation, September’s news roundup covers the latest developments in health, nutrition, and regulatory changes.

GettyImages | LordHenriVoton

Challenging the vilification of ultra-processed foods

By Olivia Haslam

The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.

Getty images / simonkr

Postmenopausal women work out too

By Danielle Masterson

Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.

Getty | CharlieAJA

Expert Opinion

ESSNA Insights: Navigating the EU-UK regulatory divergence

By Luca Bucchini

Since Brexit and the subsequent EU-UK Trade and Cooperation Agreement (TCA) in January 2021, UK’s departure from the EU has caused significant challenges for the sports and active nutrition sector and the wider food industry, bringing important regulatory...

NutraCast: Nutritional Concerns of the Female Athlete

NutraCast: Nutritional Concerns of the Female Athlete

By Danielle Masterson

Although women have been underrepresented in nutrition, sport, and exercise science research, there’s a growing understanding of how sex differences and sex hormones influence the nutritional requirements to maximize health, performance, and recovery...

Headline news roundup: August 2023

Headline news roundup: August 2023

By Olivia Haslam

During August, the industry was inspired by reports on consumer trends, welcomed a next step in probiotic harmonisation, discovered further AI technology advances, and encountered regulatory clarity issues.

August NPD launchpad

August NPD launchpad

By Olivia Brown

End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.

GettyImages - Professional female soccer player / peepo

Study: Elite soccer nutritionists highly recommend dietary supplements

By Olivia Haslam

A recent study has found that a high proportion of nutrition professionals working with elite soccer teams would recommend nutritional supplementation, highlighting the crucial role of nutritionists in enhancing player performance through well-informed...

Startup Stars: Prevess pioneering personalised nutrition with AI

Start-up Spotlight

Startup Stars: Prevess pioneering personalised nutrition with AI

By Olivia Haslam

Founded by Timo Spring, a former professional swimmer, Prevess (Prevention Effortless) is harnessing the power of AI technology to provide in-the-moment science-backed personalised nutrition guidance to athletes.

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

By Olivia Brown

Sports nutrition brand VOW Nutrition has collaborated with Team GB as the Official Nutrition Licensee ahead of the Paris 2024 Olympic games and is set to fuel the athletes with its range of nutritional supplements in the lead up to the games.

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