When marketing probiotics, delivery system technology is still mostly a B2B tool, according to data from Lumina Intelligence. But as consumers scrutinize efficacy more, it may become an important marketing tool.
The way men view sports nutrition, and the marketing mistakes brands are making.
Indian agri-tech start-up Sattvaponics Solutions has outlined its ambition to be a game-changer in the nutraceutical industry, spurred in part by a recent investment from the Centre for Innovation Incubation and Entrepreneurship (CIIE).
Companies seeking to commercialise a probiotic product across the globe face a 'daunting task', which is why trade association the International Probitics Association (IPA) is vowing not to let up in its efforts to achieve a more consistent...
A BASF-led study has pointed towards the use of high-concentration omega-3 in managing the consequences of non-alcoholic fatty liver disease (NAFLD), a condition that affects roughly one in five Europeans.
The rise of nutritionalism – focusing on nutrient content rather than the whole food – has created a ‘nutritional cacophony’ that leaves people confused. Nutritionist Bernard Lavallée explains how manufacturers can create healthy processed foods.
While the sports nutrition market continues to blossom in the wider consumer marketplace, a small number of elite-level athletes continue to suggests 'dodgy' supplements are to blame for failed doping tests. In our latest Nutra video diary we...