Consumer trends, technological advancements and business strategies are causing the pharma and nutra markets to merge and this opens opportunities for the players in both industries to cater to consumers looking for the ultimate wellness solutions.
Brightseed – a San Francisco-based firm using artificial intelligence (AI) to probe the ‘dark matter of nutrition’ – has teamed up with Ocean Spray to analyze the phytochemical structure of cranberries at a granular level, and has already identified compounds...
The Spanish Agency for Food Safety and Nutrition (AESAN) has published guidance for the consumption of seaweed updated to now consider levels of iodine in the macroalgae that vary according to species.
In addition to benefits for focus and athletic performance, without any of the negative effects of caffeine, Ingenious Ingredients’ new paraxanthine ingredient is being felt by consumers "in a way that they’ve never felt caffeine".
Supplementation with the branded ashwagandha root extract KSM-66 may improve psychological, somato-vegetative and urogenital symptoms in perimenopausal women, as well as boosting quality of life, says a new study.
Supplementation with curcumin may protect against muscle damage and enhance performance after acute physical exercise for sedentary individuals, says a new systematic review of the data that supports the effects observed in athletic adults.
A pro- rallycross driver turned co-founder of a nootropic-fuelled energy drinks brand, has just launched a nootropic vegan protein bar to appeal to the growing range of mind health conscious consumers.
Ingredient supplier Ethical Naturals said a second study on its AlphaWave shows the ingredient eased stress among participants who were completing a mental arithmetic test. Several measures, including a brain wave scan, supported the conclusion.