Tech start-up seeks to address ‘data blind spot’ in small intestine sampling
Probiota Pioneer Microvitality seeks to address data gaps with direct sampling from the small intestine using new ingestible capsule technology.
Personalization & tech
Are AI-powered wellness advisors the future of personalized nutrition? Thorne thinks so
As Americans increasingly turn to AI as part of their wellness journey, Thorne recently conducted market research to better understand the consumer ‘confidence gap.’ The company came away with fresh insights and an AI-powered solution.
One biohacker’s blueprint for healthspan optimization
Shawn Wells, RD, a biochemist and formulator with 25 years of industry experience, recently shared his daily healthspan optimization routine at the Nutra Healthspan Summit in London.
In data we trust: Elysium on building credibility in the longevity market
In the world of longevity products, there’s a fundamental problem: You can’t actually feel whether they’re working. Elysium Health’s Dan Alminana tackles this trust gap head-on, arguing that advanced diagnostics like RNA sequencing and DNA methylation...
New NIH initiative boosts systems-based nutrition research
The National Institutes of Health has launched a five-year project to develop a unified model of healthy human physiology, signaling a shift toward whole-person health that aligns with longstanding approaches in the nutrition and supplements sector.
Retail giant says timing is everything when it comes to product success
Healthspan innovation means moving fast on trends without losing sight of solid nutrition science, according to Rachel Kreider, vice president of product innovation and science at GNC.
Australia’s top five most popular dietary supplement categories revealed
Women’s health was the most popular dietary supplement category in Australia this year.
Anti-aging methods for the gut microbiome: Focus on optimization, not rejuvenation
“The gut requires a different strategy from much of the aging field,” said researcher Dr. Sean Gibbons at the recent Nutra Healthspan Summit.
SSG 2025: Asa Waldstein on FDA, FTC and NAD enforcement trends
Apex Compliance’s Asa Waldstein shares valuable insights for those seeking to avoid an FDA warning letter, a competitor case with the NAD or a referral to the FTC due to ad claims non-compliance.
AHPA’s Rigby on tariffs, tech and access
The herbal sector is facing unprecedented challenges—and opportunities—that could reshape how Americans access natural products.
AI-driven skin tool visualizes lifestyle effects on health
SaaS technology company Haut.AI has released a new generative AI-powered SkinGPT Aging Model in collaboration with digital health platform Noom.
How one man’s AI tool may disrupt the supplement industry
Bill Clark, PhD, has a vision for the supplement industry that he says could radically alter how products are vetted and sold.
Q&A: How AI-powered consumer insights can transform the industry’s approach to healthspan
A recent poll by consultancy firm Newday found that professionals and consumers alike are redefining longevity, becoming more focused on extending the period of their life spent in good health and less focused on outer beauty.
How beauty and wellness are converging: Insights from Unilever R&D head
From the brain-skin axis to scalp care, we discover more about Unilever’s future focus on wellness.
NutraCast: Bevi wants to solve America’s focus crisis, starting at the water cooler
The company behind Smart Water Coolers just launched Focus Blend, a functional enhancement that combines caffeine, L-theanine, magnesium and B vitamins for sharper focus. The offering was inspired by the growing focus crisis.
Urine test and immune status: Kirin studies new ways to measure pDC activity
Kirin says it plans to develop a “simple” method to measure plasmacytoid dendritic cells (pDCs) activity - which is indicative of a person’s immune status - after a recent research showed links between pDC activity and urine test results.
Roelmi HPC opens new biotech division devoted to biofermentation
Sustainable nutraceutical ingredients developer Roelmi HPC has launched a new division with a production and research hub focused on innovation through fermentation and the circular economy.
New EpiFinder GenomePro offers advanced research potential
Epigenomica AB has launched a ‘cutting-edge’ platform which aims to advance epigenomic research and support development of therapeutics for aging and longevity.
How green technology techniques can optimize turmeric extract
New research has evaluated supercritical fluid extraction (SFE) and ultrasound-assisted extraction (UAE) as eco-friendly alternatives to traditional methods for extracting curcuminoids.
NutraWomen Wednesday: Leena Pradhan-Nabzdyk, PhD, CEO and co-founder, Canomiks
Growing up with a doctor father and an Ayurvedic grandmother in India, Dr. Leena Pradhan-Nabzdyk witnessed debates grew up at the crossroads of Western medicine and traditional healing practices. Those two worlds would later become intertwined.
Solar Foods on cracking $10bn whey isolate market with ‘food from air’
The Finnish start-up is turning its attention to the US, where it hopes to disrupt the health and performance market
Great Earth pioneers green innovation with fiber caps roll-out
Swedish supplements brand Great Earth has rolled-out fiber-based caps across its portfolio, reducing plastic content by 95% and contributing to Europe-wide targets.
Myoform debuts personalized nutrition platform
UK-based Myoform is launching its new personalized nutrition platform after 18 months of beta-testing with a group of elite athletes, biohackers and everyday Joes. The initial focus is on its home market with expansion plans for the United States for 2026.
Sustainability September
NutraCast: Why GLP‑1s, sustainability and TikTok are the next frontier of wellness
Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.
Is the gut-skin-brain axis the future of beauty innovation?
As the beauty-from-within trend gains scientific momentum, our special broadcast will explore this topic with experts in this field.
Advancing microencapsulation opportunities with plant exosome innovation
Plant-derived exosomes offer a new opportunity for microencapsulated active botanical ingredients with additional health benefits.
Longevity and skin health: what’s coming next?
How will the longevity skincare movement evolve? This November, a brand-new summit in London will bring together some of the industry’s biggest players—including Estée Lauder Companies and L’Oréal—to explore what’s next for this hot topic.
Superpower launches health platform priced like streaming service
Digital health platform Superpower recently launched an annual membership for $199, aiming to democratize access to the growing market for personalized nutrition.
Global supplement use on the rise, yet ‘trust gap’ persists
Nearly half (47%) of global consumers are using supplements at least twice a week, according to a new report from HealthFocus International. However, there is a significant ‘trust gap’, with only 50% believing supplements can support health concerns.
Brand new: G-NiiB, Nano Singapore, DUOLAC in the spotlight
See new developments from health and nutrition brands across Asia-Pacific, including G-NiiB’s new synbiotic launch for MAFLD, Nano Singapore on men’s health, and DUOLAC’s South East Asia expansion.
Researchers ‘rewire’ bacteria to produce more vitamin K2
A recent study from Rice University focused on metabolic engineering strategies that cause L. lactis to overproduce K2 in order to make it more sustainable and cost-effective.
AI clampdown on ‘faux-zempic’ claims: Do more rulings lead to better compliance?
The UK Advertising Standards Authority (ASA) has turned up the heat on unauthorized health claims, using its AI monitoring tool, but will the sheer number of rulings dilute their impact, or will they help change marketing behaviour?
Japanese firm launches eye supplement with habit support app for ‘supplement refugees’
Japanese firm YURU Co Ltd has introduced a new eye supplement containing liposomal lutein and coupled it with a proprietary habit support app catering to “supplement refugees”.
Levelle democratizes precision nutrition with launch of cycle syncing protein
New York-based Levelle Nutrition launched its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle.
How athlete microbiome research could shape the future of personalized nutrition
Research into the gut microbiomes of elite athletes could unlock new possibilities for personalized nutrition, said Dr. Paul Cotter, chief technology officer at SeqBiome and head of food biosciences at Teagasc.
Longevity supplements: How are consumer demands shifting?
As the popularity of longevity and healthy aging supplements continues to grow, consumers are starting to demand more from brands, according to Sophie Chabloz, co-founder and chief science officer of Avea.
Personalized nutrition reaches ‘zone of innovation’ in Europe: Time to coax the cautious consumers
Global data reveals a shift toward individualized wellness, but with European consumers more cautious to adopt new technologies, there are steps the industry can take to encourage engagement.
From basement to breakthrough: How ProDigest redefined gut research
For 17 years, Belgium-based ProDigest has advanced science by creating models of the intestinal tract to support research globally.
What international brands need to know about APAC’s booming beauty-from-within market
Long at the forefront of beauty innovation, APAC markets like Japan, China and South Korea are now driving growth in holistic beauty and personal care. Here, we examine the emerging trends and patterns defining the space.
Unlocking human healthspan: Personalizing nutrition according to gut bacteria
Research reveals the vast potential of the microbiome to guide the best nutrition interventions for a range of indications, including weight loss and cognitive health.
Cyber attacks: Arrests made as industry fights back
A wave of cyber attacks has exposed deep vulnerabilities in the food sector’s digital defences. But industry is getting wise to the threat
Myota advances personalized fiber research as ‘fibermaxxing’ continues to trend
TikTok users are looking to maximize fiber intake in the latest nutrition trend, but new research from the prebiotic fiber supplement brand Myota highlights just how different individual responses to fiber can be and why the trend might be an...
Developing detox probiotics: Scientists work to undo global damage of ‘forever chemicals’
Cambiotics is working to commercialize probiotic strains capable of eliminating harmful chemicals from the human body, with potential to improve the health of people across the globe.
How to compete with GenAI giants? Balance tech and data with human touch
Possibly the two biggest trends in health today, GLP-1 agonists and GenAI, will shakeup the personalized nutrition space in a major way. Mariette Abrahams discusses how she sees things playing out.
Canomiks launches tool to substantiate supplements
Minnesota-based Canomiks recently introduced WhatToTrust, a no-cost, app-based tool developed by Harvard Medical School and Emory University scientists to help consumers make informed choices about wellness products.
Husband platform offers men personalized supplement recommendations
A new platform harnesses men’s blood work and provides DNA-based guidance to inform them about the supplements they should take to improve their health.
NutraCast: Evvy connects the gut, vaginal and urinary health dots
Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal...
Tackling the ups and downs of microbiome personalization
The microbiome industry can learn lessons from 23andMe to improve consumer engagement with testing products, says Noah Voreades, managing director at GenBiome Consulting.
Pvolve and Tally Health partner for luxury longevity program
While personalized nutrition and longevity are trends that continue to gain momentum, the luxury program from Pvolve and Tally Health—which comes with a $5,900 price tag—tests how much consumers are willing to pay for healthspan.
The Vitamin Shoppe 2025 Health & Wellness Trends: Proven efficacy meets modern lifestyle
This year’s health and wellness trends reflect a consumer evolution away from influencer-driven fads toward science-backed, lifestyle-focused wellness, signaling a deeper convergence of innovation and shifting priorities, according to The Vitamin Shoppe.