Personalization & tech

Myoform debuts personalized nutrition platform

Myoform debuts personalized nutrition platform

By Stephen Daniells

UK-based Myoform is launching its new personalized nutrition platform after 18 months of beta-testing with a group of elite athletes, biohackers and everyday Joes. The initial focus is on its home market with expansion plans for the United States for 2026.

Longevity and skin health: what’s coming next?

Longevity and skin health: what’s coming next?

By Kirsty Doolan

How will the longevity skincare movement evolve? This November, a brand-new summit in London will bring together some of the industry’s biggest players—including Estée Lauder Companies and L’Oréal—to explore what’s next for this hot topic.

Global supplement use on the rise, yet ‘trust gap’ persists

Global supplement use on the rise, yet ‘trust gap’ persists

By Lauren Nicolle

Nearly half (47%) of global consumers are using supplements at least twice a week, according to a new report from HealthFocus International. However, there is a significant ‘trust gap’, with only 50% believing supplements can support health concerns.

Longevity supplements: How are consumer demands shifting?

Longevity supplements: How are consumer demands shifting?

By Lauren Nicolle

As the popularity of longevity and healthy aging supplements continues to grow, consumers are starting to demand more from brands, according to Sophie Chabloz, co-founder and chief science officer of Avea.

Canomiks launches tool to substantiate supplements

Canomiks launches tool to substantiate supplements

By Claudia Adrien

Minnesota-based Canomiks recently introduced WhatToTrust, a no-cost, app-based tool developed by Harvard Medical School and Emory University scientists to help consumers make informed choices about wellness products.

NutraCast: Evvy connects the gut, vaginal and urinary health dots

NutraCast: Evvy connects the gut, vaginal and urinary health dots

By Danielle Masterson

Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal...

Pvolve and Tally Health partner for luxury longevity program

Pvolve and Tally Health partner for luxury longevity program

By Danielle Masterson

While personalized nutrition and longevity are trends that continue to gain momentum, the luxury program from Pvolve and Tally Health—which comes with a $5,900 price tag—tests how much consumers are willing to pay for healthspan.

Meet the experts behind the Active Nutrition Summit 2025

Meet the experts behind the Active Nutrition Summit 2025

By Olivia Haslam

The Active Nutrition Summit 2025 will convene top industry leaders, researchers and innovators in Vienna from June 23-25 to explore the latest market trends, innovation and scientific advances shaping the active nutrition landscape.

NutriSelect looks to fill supplement substantiation gap with AI

NutriSelect looks to fill supplement substantiation gap with AI

By Claudia Adrien

Seven years ago, Bill Clark started to think about how to radically change the way companies use science to substantiate dietary supplements in the marketplace, but existing technology lacked the precision and scalability needed to execute his vision.

What’s next for longevity in beauty?

What’s next for longevity in beauty?

By Kirsty Doolan

Longevity, defined as extending lifespan while maintaining health and appearance, has emerged as key trend in 2025. This sector is evolving rapidly, with current developments indicating significant potential for future growth and innovation in the beauty...