Holobiome and Radicle Science launch large-scale gut-brain axis trial
The clinical trial involves more than 6,000 Americans and will investigate whether prebiotic formulations can improve mental wellness by targeting the gut microbiome.
Personalization & tech
NutraCast: Supplement companies should act on patents early to protect innovation
Dietary supplement companies should consider intellectual property protection early in product development to safeguard innovation and reduce risk of infringing existing patents, according to Peter Paredes and George Carrera, Jr. of Amin, Wasserman and...
FDA, industry outline priorities for dietary supplement modernization
As the US Food and Drug Administration (FDA) considers how to modernize dietary supplement oversight, Cara Welch, PhD, director of FDA’s Office of Dietary Supplement Programs, has emphasized the agency’s commitment to keeping pace with an evolving...
What will define the next era of nutra? Industry leaders weigh in at FNIS
The next five years of nutraceutical innovation could be defined less by a single breakthrough ingredient and more by the convergence of technology, nature, new delivery formats and changing consumer behavior, according to industry leaders at the Future...
6 reasons to attend the Nutra Healthspan Summit 2026
The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…
Which sports nutrition brands is AI recommending to consumers?
A new analysis suggests AI-generated recommendations can shift dramatically depending on how consumers phrase their questions, while experts caution that AI visibility remains difficult to measure.
How systems biology is redefining hair wellness
For years, hair supplements largely focused on ingredients like biotin, collagen and botanicals aimed at supporting hair growth. Today, the category is evolving to incorporate emerging science in areas such as longevity, the microbiome, menopause and...
From R&D to retail: The philosophy behind YouTheory’s TikTok Shop
On the surface, YouTheory’s TikTok Shop looks like any other supplement brand’s: a carousel listing top-selling products, thousands of followers and nearly 1,000 repeat customers.
GNC: ‘Continuous iteration and forward motion are required to stay relevant’
A year after reformulating and redesigning its flagship Beyond Raw LIT pre-workout, GNC says the launch reflects a broader shift toward continuous innovation as consumers demand clinically backed ingredients alongside engaging product experiences.
NutraCast: How biotechnology is powering the lifemaxxing movement
From fibermaxxing to genetically engineered probiotics, consumers are embracing products that help them optimize everyday life. As biotech gains traction, a new generation of supplements designed to deliver targeted health benefits is emerging.
‘Discovery is only the first step’: Brightseed CEO on AI’s next role in nutrition R&D
As artificial intelligence (AI) accelerates ingredient discovery, the next question is whether it can help companies avoid costly dead ends later in development.
Mintel: Muscle, ovarian and gut health emerge as key pillars of women’s longevity
The women’s longevity market is moving beyond surface-level appearance and toward a broader focus on healthspan, resilience and function, according to new research from Mintel.
Function acquires SuppCo to connect supplement recommendations with health data
Function, a health platform that provides lab testing, imaging and personalized health insights, has acquired SuppCo, a supplement intelligence platform focused on helping consumers evaluate supplement quality and trustworthiness.
NutraCast: Tingling-free beta-alanine opens up new opportunities in active nutrition
Beta-alanine has long been one of sports nutrition’s most established performance ingredients, but it has also carried a challenge: paresthesia—that tingling, itchy sensation many consumers experience after use. While some users embrace the feeling,...
Probiota Americas 2026: Healthspan, phages, prebiotics and weight management headline Day 2
Probiota Americas is less than two weeks away with must-see speakers on Day 2 including Dr. Doug Bolster, (OLIPOP), Dr. Ohad Manor (Thorne), Dr. Marcel van de Wouw (The Weston Family Foundation), Dr. Ann Gregory (University of Calgary), Dr. Trevor Kirby...
NutraCast: How supplement brands can become the default answer in AI
Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT...
Vitamin Shoppe COO on omnichannel and AI opportunities
The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.
InsideTracker study highlights rise of biomarker-driven supplement personalization
Supplement recommendations are not just generic wellness add-ons — they’re biomarker-triggered interventions designed to drive sustained behavior change.
FDA flags eBay listing over GLP-1 claims in rare warning letter
The U.S. Food and Drug Administration (FDA) rarely goes after eBay sellers, which is exactly why it caught Asa Waldstein’s eye.
Where AI meets the Aisle: How The Vitamin Shoppe is reinventing supplement retail
On Manhattan’s Upper East Side, The Vitamin Shoppe is using AI and personalization to test what the future of supplement retail could look like.
NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands
As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer...
Women’s health: Are we entering an era of physiology-first formulation?
From PMS support to menstrual health and athletic performance, women’s supplements are evolving—and so are the ingredients behind them. With new products featuring human-equivalent lactoferrin entering the market, the question is whether...
Fueling the NFL: A look inside elite sports nutrition strategies
Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...
NutraCast: The rise of personalized menopausal care in the supplement industry with SEASON34
When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34,...
How Bevi’s expansion strategy is driving revenue growth beyond the office
Smart water cooler company Bevi is accelerating its growth by tapping into a new, high-traffic market. After weathering a near-existential threat during the pandemic, the company is emerging with a broader footprint —and driving momentum by tapping into...
NutraCast: How AI is changing the way supplements are shopped and purchased
Data science and AI solutions provider Tredence said AI is changing how businesses operate and even think, with retailers going from being ‘just a retail company’ to certified technology companies.
NutraCast: Dr. Coetzee on personalized nutrition, psychoneutrogenomics and why anaerobic bacteria is the next big thing
Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.
NutraCast: How Alethios is bringing clinical trials home
The biggest barrier to clinical research is not always science, it is often access. Zeenia Framroze, CEO of Alethios, saw the inequity and decided to do something about it.
Fullscript brings Oura biometrics to practitioner-led supplement care
Fullscript, an online platform providing healthcare practitioners with the tools to create advanced supplement plans, announced that it will integrate biometric Oura Ring data as part of a more comprehensive care offering.
Are AI-powered wellness advisors the future of personalized nutrition? Thorne thinks so
As Americans increasingly turn to AI as part of their wellness journey, Thorne recently conducted market research to better understand the consumer ‘confidence gap.’ The company came away with fresh insights and an AI-powered solution.
One biohacker’s blueprint for healthspan optimization
Shawn Wells, RD, a biochemist and formulator with 25 years of industry experience, recently shared his daily healthspan optimization routine at the Nutra Healthspan Summit in London.
In data we trust: Elysium on building credibility in the longevity market
In the world of longevity products, there’s a fundamental problem: You can’t actually feel whether they’re working. Elysium Health’s Dan Alminana tackles this trust gap head-on, arguing that advanced diagnostics like RNA sequencing and DNA methylation...
New NIH initiative boosts systems-based nutrition research
The National Institutes of Health has launched a five-year project to develop a unified model of healthy human physiology, signaling a shift toward whole-person health that aligns with longstanding approaches in the nutrition and supplements sector.
Retail giant says timing is everything when it comes to product success
Healthspan innovation means moving fast on trends without losing sight of solid nutrition science, according to Rachel Kreider, vice president of product innovation and science at GNC.
Anti-aging methods for the gut microbiome: Focus on optimization, not rejuvenation
“The gut requires a different strategy from much of the aging field,” said researcher Dr. Sean Gibbons at the recent Nutra Healthspan Summit.
SSG 2025: Asa Waldstein on FDA, FTC and NAD enforcement trends
Apex Compliance’s Asa Waldstein shares valuable insights for those seeking to avoid an FDA warning letter, a competitor case with the NAD or a referral to the FTC due to ad claims non-compliance.
AI-driven skin tool visualizes lifestyle effects on health
SaaS technology company Haut.AI has released a new generative AI-powered SkinGPT Aging Model in collaboration with digital health platform Noom.
How beauty and wellness are converging: Insights from Unilever R&D head
From the brain-skin axis to scalp care, we discover more about Unilever’s future focus on wellness.
NutraCast: Bevi wants to solve America’s focus crisis, starting at the water cooler
The company behind Smart Water Coolers just launched Focus Blend, a functional enhancement that combines caffeine, L-theanine, magnesium and B vitamins for sharper focus. The offering was inspired by the growing focus crisis.
Urine test and immune status: Kirin studies new ways to measure pDC activity
Kirin says it plans to develop a “simple” method to measure plasmacytoid dendritic cells (pDCs) activity - which is indicative of a person’s immune status - after a recent research showed links between pDC activity and urine test results.
Roelmi HPC opens new biotech division devoted to biofermentation
Sustainable nutraceutical ingredients developer Roelmi HPC has launched a new division with a production and research hub focused on innovation through fermentation and the circular economy.
New EpiFinder GenomePro offers advanced research potential
Epigenomica AB has launched a ‘cutting-edge’ platform which aims to advance epigenomic research and support development of therapeutics for aging and longevity.
NutraWomen Wednesday: Leena Pradhan-Nabzdyk, PhD, CEO and co-founder, Canomiks
Growing up with a doctor father and an Ayurvedic grandmother in India, Dr. Leena Pradhan-Nabzdyk witnessed debates grew up at the crossroads of Western medicine and traditional healing practices. Those two worlds would later become intertwined.
Myoform debuts personalized nutrition platform
UK-based Myoform is launching its new personalized nutrition platform after 18 months of beta-testing with a group of elite athletes, biohackers and everyday Joes. The initial focus is on its home market with expansion plans for the United States for 2026.
Sustainability September
NutraCast: Why GLP‑1s, sustainability and TikTok are the next frontier of wellness
Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.
Longevity and skin health: what’s coming next?
How will the longevity skincare movement evolve? This November, a brand-new summit in London will bring together some of the industry’s biggest players—including Estée Lauder Companies and L’Oréal—to explore what’s next for this hot topic.
Superpower launches health platform priced like streaming service
Digital health platform Superpower recently launched an annual membership for $199, aiming to democratize access to the growing market for personalized nutrition.
Global supplement use on the rise, yet ‘trust gap’ persists
Nearly half (47%) of global consumers are using supplements at least twice a week, according to a new report from HealthFocus International. However, there is a significant ‘trust gap’, with only 50% believing supplements can support health concerns.
Researchers ‘rewire’ bacteria to produce more vitamin K2
A recent study from Rice University focused on metabolic engineering strategies that cause L. lactis to overproduce K2 in order to make it more sustainable and cost-effective.