FDA flags eBay listing over GLP-1 claims in rare warning letter
The U.S. Food and Drug Administration (FDA) rarely goes after eBay sellers, which is exactly why it caught Asa Waldstein’s eye.
Personalization & tech
Where AI meets the Aisle: How The Vitamin Shoppe is reinventing supplement retail
On Manhattan’s Upper East Side, The Vitamin Shoppe is using AI and personalization to test what the future of supplement retail could look like.
NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands
As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer...
Women’s health: Are we entering an era of physiology-first formulation?
From PMS support to menstrual health and athletic performance, women’s supplements are evolving—and so are the ingredients behind them. With new products featuring human-equivalent lactoferrin entering the market, the question is whether...
Fueling the NFL: A look inside elite sports nutrition strategies
Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...
NutraCast: The rise of personalized menopausal care in the supplement industry with SEASON34
When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34,...
How Bevi’s expansion strategy is driving revenue growth beyond the office
Smart water cooler company Bevi is accelerating its growth by tapping into a new, high-traffic market. After weathering a near-existential threat during the pandemic, the company is emerging with a broader footprint —and driving momentum by tapping into...
NutraCast: How AI is changing the way supplements are shopped and purchased
Data science and AI solutions provider Tredence said AI is changing how businesses operate and even think, with retailers going from being ‘just a retail company’ to certified technology companies.
NutraCast: Dr. Coetzee on personalized nutrition, psychoneutrogenomics and why anaerobic bacteria is the next big thing
Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.
NutraCast: How Alethios is bringing clinical trials home
The biggest barrier to clinical research is not always science, it is often access. Zeenia Framroze, CEO of Alethios, saw the inequity and decided to do something about it.
Fullscript brings Oura biometrics to practitioner-led supplement care
Fullscript, an online platform providing healthcare practitioners with the tools to create advanced supplement plans, announced that it will integrate biometric Oura Ring data as part of a more comprehensive care offering.
Are AI-powered wellness advisors the future of personalized nutrition? Thorne thinks so
As Americans increasingly turn to AI as part of their wellness journey, Thorne recently conducted market research to better understand the consumer ‘confidence gap.’ The company came away with fresh insights and an AI-powered solution.
One biohacker’s blueprint for healthspan optimization
Shawn Wells, RD, a biochemist and formulator with 25 years of industry experience, recently shared his daily healthspan optimization routine at the Nutra Healthspan Summit in London.
In data we trust: Elysium on building credibility in the longevity market
In the world of longevity products, there’s a fundamental problem: You can’t actually feel whether they’re working. Elysium Health’s Dan Alminana tackles this trust gap head-on, arguing that advanced diagnostics like RNA sequencing and DNA methylation...
New NIH initiative boosts systems-based nutrition research
The National Institutes of Health has launched a five-year project to develop a unified model of healthy human physiology, signaling a shift toward whole-person health that aligns with longstanding approaches in the nutrition and supplements sector.
Retail giant says timing is everything when it comes to product success
Healthspan innovation means moving fast on trends without losing sight of solid nutrition science, according to Rachel Kreider, vice president of product innovation and science at GNC.
Anti-aging methods for the gut microbiome: Focus on optimization, not rejuvenation
“The gut requires a different strategy from much of the aging field,” said researcher Dr. Sean Gibbons at the recent Nutra Healthspan Summit.
SSG 2025: Asa Waldstein on FDA, FTC and NAD enforcement trends
Apex Compliance’s Asa Waldstein shares valuable insights for those seeking to avoid an FDA warning letter, a competitor case with the NAD or a referral to the FTC due to ad claims non-compliance.
AI-driven skin tool visualizes lifestyle effects on health
SaaS technology company Haut.AI has released a new generative AI-powered SkinGPT Aging Model in collaboration with digital health platform Noom.
How beauty and wellness are converging: Insights from Unilever R&D head
From the brain-skin axis to scalp care, we discover more about Unilever’s future focus on wellness.
NutraCast: Bevi wants to solve America’s focus crisis, starting at the water cooler
The company behind Smart Water Coolers just launched Focus Blend, a functional enhancement that combines caffeine, L-theanine, magnesium and B vitamins for sharper focus. The offering was inspired by the growing focus crisis.
Urine test and immune status: Kirin studies new ways to measure pDC activity
Kirin says it plans to develop a “simple” method to measure plasmacytoid dendritic cells (pDCs) activity - which is indicative of a person’s immune status - after a recent research showed links between pDC activity and urine test results.
Roelmi HPC opens new biotech division devoted to biofermentation
Sustainable nutraceutical ingredients developer Roelmi HPC has launched a new division with a production and research hub focused on innovation through fermentation and the circular economy.
New EpiFinder GenomePro offers advanced research potential
Epigenomica AB has launched a ‘cutting-edge’ platform which aims to advance epigenomic research and support development of therapeutics for aging and longevity.
NutraWomen Wednesday: Leena Pradhan-Nabzdyk, PhD, CEO and co-founder, Canomiks
Growing up with a doctor father and an Ayurvedic grandmother in India, Dr. Leena Pradhan-Nabzdyk witnessed debates grew up at the crossroads of Western medicine and traditional healing practices. Those two worlds would later become intertwined.
Myoform debuts personalized nutrition platform
UK-based Myoform is launching its new personalized nutrition platform after 18 months of beta-testing with a group of elite athletes, biohackers and everyday Joes. The initial focus is on its home market with expansion plans for the United States for 2026.
Sustainability September
NutraCast: Why GLP‑1s, sustainability and TikTok are the next frontier of wellness
Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.
Longevity and skin health: what’s coming next?
How will the longevity skincare movement evolve? This November, a brand-new summit in London will bring together some of the industry’s biggest players—including Estée Lauder Companies and L’Oréal—to explore what’s next for this hot topic.
Superpower launches health platform priced like streaming service
Digital health platform Superpower recently launched an annual membership for $199, aiming to democratize access to the growing market for personalized nutrition.
Global supplement use on the rise, yet ‘trust gap’ persists
Nearly half (47%) of global consumers are using supplements at least twice a week, according to a new report from HealthFocus International. However, there is a significant ‘trust gap’, with only 50% believing supplements can support health concerns.
Researchers ‘rewire’ bacteria to produce more vitamin K2
A recent study from Rice University focused on metabolic engineering strategies that cause L. lactis to overproduce K2 in order to make it more sustainable and cost-effective.
AI clampdown on ‘faux-zempic’ claims: Do more rulings lead to better compliance?
The UK Advertising Standards Authority (ASA) has turned up the heat on unauthorized health claims, using its AI monitoring tool, but will the sheer number of rulings dilute their impact, or will they help change marketing behaviour?
Levelle democratizes precision nutrition with launch of cycle syncing protein
New York-based Levelle Nutrition launched its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle.
How athlete microbiome research could shape the future of personalized nutrition
Research into the gut microbiomes of elite athletes could unlock new possibilities for personalized nutrition, said Dr. Paul Cotter, chief technology officer at SeqBiome and head of food biosciences at Teagasc.
Longevity supplements: How are consumer demands shifting?
As the popularity of longevity and healthy aging supplements continues to grow, consumers are starting to demand more from brands, according to Sophie Chabloz, co-founder and chief science officer of Avea.
Personalized nutrition reaches ‘zone of innovation’ in Europe: Time to coax the cautious consumers
Global data reveals a shift toward individualized wellness, but with European consumers more cautious to adopt new technologies, there are steps the industry can take to encourage engagement.
From basement to breakthrough: How ProDigest redefined gut research
For 17 years, Belgium-based ProDigest has advanced science by creating models of the intestinal tract to support research globally.
What international brands need to know about APAC’s booming beauty-from-within market
Long at the forefront of beauty innovation, APAC markets like Japan, China and South Korea are now driving growth in holistic beauty and personal care. Here, we examine the emerging trends and patterns defining the space.
Myota advances personalized fiber research as ‘fibermaxxing’ continues to trend
TikTok users are looking to maximize fiber intake in the latest nutrition trend, but new research from the prebiotic fiber supplement brand Myota highlights just how different individual responses to fiber can be and why the trend might be an...
Developing detox probiotics: Scientists work to undo global damage of ‘forever chemicals’
Cambiotics is working to commercialize probiotic strains capable of eliminating harmful chemicals from the human body, with potential to improve the health of people across the globe.
How to compete with GenAI giants? Balance tech and data with human touch
Possibly the two biggest trends in health today, GLP-1 agonists and GenAI, will shakeup the personalized nutrition space in a major way. Mariette Abrahams discusses how she sees things playing out.
Canomiks launches tool to substantiate supplements
Minnesota-based Canomiks recently introduced WhatToTrust, a no-cost, app-based tool developed by Harvard Medical School and Emory University scientists to help consumers make informed choices about wellness products.
Husband platform offers men personalized supplement recommendations
A new platform harnesses men’s blood work and provides DNA-based guidance to inform them about the supplements they should take to improve their health.
NutraCast: Evvy connects the gut, vaginal and urinary health dots
Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal...
Tackling the ups and downs of microbiome personalization
The microbiome industry can learn lessons from 23andMe to improve consumer engagement with testing products, says Noah Voreades, managing director at GenBiome Consulting.
Pvolve and Tally Health partner for luxury longevity program
While personalized nutrition and longevity are trends that continue to gain momentum, the luxury program from Pvolve and Tally Health—which comes with a $5,900 price tag—tests how much consumers are willing to pay for healthspan.
The Vitamin Shoppe 2025 Health & Wellness Trends: Proven efficacy meets modern lifestyle
This year’s health and wellness trends reflect a consumer evolution away from influencer-driven fads toward science-backed, lifestyle-focused wellness, signaling a deeper convergence of innovation and shifting priorities, according to The Vitamin Shoppe.
Exclusive: FDA’s ‘no questions’ letter for TurtleTree’s LF+ could accelerate adoption of precision-fermented lactoferrin into everyday nutrition
FDA’s acknowledgement of the safety of LF+ in functional foods, beverages and supplements will encourage more companies to use the animal-free lactoferrin beyond the applications of its bovine counterpart, which due to limited availability and high price...
ANS Start-Up Stars: Minutia.ai talks revolutionizing sports nutrition with personalized microbial insights
Recently named one of NutraIngredients’ Start-Up Stars, Minutia.ai harnesses the full potential of artificial intelligence, using probabilistic AI solutions to predict individual responses to gut microbiome interventions.
Thorne introduces new Scientific Advisory Board of longevity, human performance and women’s health experts
Personalized health company Thorne just announced the formation of its Scientific Advisory Board (SAB), a move the company said will help advance scientific rigor, innovation and personal performance in evidence-based wellness optimization.