News, Analysis & Insights on Nutrition, Supplements, and Health
A new analysis suggests AI-generated recommendations can shift dramatically depending on how consumers phrase their questions, while experts caution that AI visibility remains difficult to measure.
For years, hair supplements largely focused on ingredients like biotin, collagen and botanicals aimed at supporting hair growth. Today, the category is evolving to incorporate emerging science in areas such as longevity, the microbiome, menopause and...
On the surface, YouTheory’s TikTok Shop looks like any other supplement brand’s: a carousel listing top-selling products, thousands of followers and nearly 1,000 repeat customers.
A year after reformulating and redesigning its flagship Beyond Raw LIT pre-workout, GNC says the launch reflects a broader shift toward continuous innovation as consumers demand clinically backed ingredients alongside engaging product experiences.
From fibermaxxing to genetically engineered probiotics, consumers are embracing products that help them optimize everyday life. As biotech gains traction, a new generation of supplements designed to deliver targeted health benefits is emerging.
As artificial intelligence (AI) accelerates ingredient discovery, the next question is whether it can help companies avoid costly dead ends later in development.
The women’s longevity market is moving beyond surface-level appearance and toward a broader focus on healthspan, resilience and function, according to new research from Mintel.
Function, a health platform that provides lab testing, imaging and personalized health insights, has acquired SuppCo, a supplement intelligence platform focused on helping consumers evaluate supplement quality and trustworthiness.
Beta-alanine has long been one of sports nutrition’s most established performance ingredients, but it has also carried a challenge: paresthesia—that tingling, itchy sensation many consumers experience after use. While some users embrace the feeling,...
Probiota Americas is less than two weeks away with must-see speakers on Day 2 including Dr. Doug Bolster, (OLIPOP), Dr. Ohad Manor (Thorne), Dr. Marcel van de Wouw (The Weston Family Foundation), Dr. Ann Gregory (University of Calgary), Dr. Trevor Kirby...
Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT...
The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.
Supplement recommendations are not just generic wellness add-ons — they’re biomarker-triggered interventions designed to drive sustained behavior change.
The U.S. Food and Drug Administration (FDA) rarely goes after eBay sellers, which is exactly why it caught Asa Waldstein’s eye.
On Manhattan’s Upper East Side, The Vitamin Shoppe is using AI and personalization to test what the future of supplement retail could look like.
As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer...
From PMS support to menstrual health and athletic performance, women’s supplements are evolving—and so are the ingredients behind them. With new products featuring human-equivalent lactoferrin entering the market, the question is whether...
Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...
When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34,...
Smart water cooler company Bevi is accelerating its growth by tapping into a new, high-traffic market. After weathering a near-existential threat during the pandemic, the company is emerging with a broader footprint —and driving momentum by tapping into...
Data science and AI solutions provider Tredence said AI is changing how businesses operate and even think, with retailers going from being ‘just a retail company’ to certified technology companies.
Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.
The biggest barrier to clinical research is not always science, it is often access. Zeenia Framroze, CEO of Alethios, saw the inequity and decided to do something about it.
Fullscript, an online platform providing healthcare practitioners with the tools to create advanced supplement plans, announced that it will integrate biometric Oura Ring data as part of a more comprehensive care offering.
As Americans increasingly turn to AI as part of their wellness journey, Thorne recently conducted market research to better understand the consumer ‘confidence gap.’ The company came away with fresh insights and an AI-powered solution.
Shawn Wells, RD, a biochemist and formulator with 25 years of industry experience, recently shared his daily healthspan optimization routine at the Nutra Healthspan Summit in London.
In the world of longevity products, there’s a fundamental problem: You can’t actually feel whether they’re working. Elysium Health’s Dan Alminana tackles this trust gap head-on, arguing that advanced diagnostics like RNA sequencing and DNA methylation...
The National Institutes of Health has launched a five-year project to develop a unified model of healthy human physiology, signaling a shift toward whole-person health that aligns with longstanding approaches in the nutrition and supplements sector.
Healthspan innovation means moving fast on trends without losing sight of solid nutrition science, according to Rachel Kreider, vice president of product innovation and science at GNC.
“The gut requires a different strategy from much of the aging field,” said researcher Dr. Sean Gibbons at the recent Nutra Healthspan Summit.
Apex Compliance’s Asa Waldstein shares valuable insights for those seeking to avoid an FDA warning letter, a competitor case with the NAD or a referral to the FTC due to ad claims non-compliance.
SaaS technology company Haut.AI has released a new generative AI-powered SkinGPT Aging Model in collaboration with digital health platform Noom.
From the brain-skin axis to scalp care, we discover more about Unilever’s future focus on wellness.
The company behind Smart Water Coolers just launched Focus Blend, a functional enhancement that combines caffeine, L-theanine, magnesium and B vitamins for sharper focus. The offering was inspired by the growing focus crisis.
Kirin says it plans to develop a “simple” method to measure plasmacytoid dendritic cells (pDCs) activity - which is indicative of a person’s immune status - after a recent research showed links between pDC activity and urine test results.
Sustainable nutraceutical ingredients developer Roelmi HPC has launched a new division with a production and research hub focused on innovation through fermentation and the circular economy.
Epigenomica AB has launched a ‘cutting-edge’ platform which aims to advance epigenomic research and support development of therapeutics for aging and longevity.
Growing up with a doctor father and an Ayurvedic grandmother in India, Dr. Leena Pradhan-Nabzdyk witnessed debates grew up at the crossroads of Western medicine and traditional healing practices. Those two worlds would later become intertwined.
UK-based Myoform is launching its new personalized nutrition platform after 18 months of beta-testing with a group of elite athletes, biohackers and everyday Joes. The initial focus is on its home market with expansion plans for the United States for 2026.
Sustainability September
Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.
How will the longevity skincare movement evolve? This November, a brand-new summit in London will bring together some of the industry’s biggest players—including Estée Lauder Companies and L’Oréal—to explore what’s next for this hot topic.
Digital health platform Superpower recently launched an annual membership for $199, aiming to democratize access to the growing market for personalized nutrition.
Nearly half (47%) of global consumers are using supplements at least twice a week, according to a new report from HealthFocus International. However, there is a significant ‘trust gap’, with only 50% believing supplements can support health concerns.
A recent study from Rice University focused on metabolic engineering strategies that cause L. lactis to overproduce K2 in order to make it more sustainable and cost-effective.
The UK Advertising Standards Authority (ASA) has turned up the heat on unauthorized health claims, using its AI monitoring tool, but will the sheer number of rulings dilute their impact, or will they help change marketing behaviour?
New York-based Levelle Nutrition launched its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle.
Research into the gut microbiomes of elite athletes could unlock new possibilities for personalized nutrition, said Dr. Paul Cotter, chief technology officer at SeqBiome and head of food biosciences at Teagasc.
As the popularity of longevity and healthy aging supplements continues to grow, consumers are starting to demand more from brands, according to Sophie Chabloz, co-founder and chief science officer of Avea.
Global data reveals a shift toward individualized wellness, but with European consumers more cautious to adopt new technologies, there are steps the industry can take to encourage engagement.