Personalization & tech

The TikTok effect on nutrition awareness

The TikTok effect on nutrition awareness

By Olivia Haslam

TikTok health advice is a growing danger as apps continue to shape wellness decisions among adolescents and young adults, according to new research.

New personalized vitamin firm aims at simpler, safer formulas

New personalized vitamin firm aims at simpler, safer formulas

By Hank Schultz

A pair of practicing physicians have founded Vous Vitamin, a personalized multivitamin brand that promises to steer customers toward efficacious dosages of nutrients and avoid what they believe to be dangerous overdose possibilities.