News, Analysis & Insights on Nutrition, Supplements, and Health
Fullscript, an online platform providing healthcare practitioners with the tools to create advanced supplement plans, announced that it will integrate biometric Oura Ring data as part of a more comprehensive care offering.
As Americans increasingly turn to AI as part of their wellness journey, Thorne recently conducted market research to better understand the consumer ‘confidence gap.’ The company came away with fresh insights and an AI-powered solution.
Shawn Wells, RD, a biochemist and formulator with 25 years of industry experience, recently shared his daily healthspan optimization routine at the Nutra Healthspan Summit in London.
In the world of longevity products, there’s a fundamental problem: You can’t actually feel whether they’re working. Elysium Health’s Dan Alminana tackles this trust gap head-on, arguing that advanced diagnostics like RNA sequencing and DNA methylation...
The National Institutes of Health has launched a five-year project to develop a unified model of healthy human physiology, signaling a shift toward whole-person health that aligns with longstanding approaches in the nutrition and supplements sector.
Healthspan innovation means moving fast on trends without losing sight of solid nutrition science, according to Rachel Kreider, vice president of product innovation and science at GNC.
“The gut requires a different strategy from much of the aging field,” said researcher Dr. Sean Gibbons at the recent Nutra Healthspan Summit.
Apex Compliance’s Asa Waldstein shares valuable insights for those seeking to avoid an FDA warning letter, a competitor case with the NAD or a referral to the FTC due to ad claims non-compliance.
SaaS technology company Haut.AI has released a new generative AI-powered SkinGPT Aging Model in collaboration with digital health platform Noom.
From the brain-skin axis to scalp care, we discover more about Unilever’s future focus on wellness.
The company behind Smart Water Coolers just launched Focus Blend, a functional enhancement that combines caffeine, L-theanine, magnesium and B vitamins for sharper focus. The offering was inspired by the growing focus crisis.
Kirin says it plans to develop a “simple” method to measure plasmacytoid dendritic cells (pDCs) activity - which is indicative of a person’s immune status - after a recent research showed links between pDC activity and urine test results.
Sustainable nutraceutical ingredients developer Roelmi HPC has launched a new division with a production and research hub focused on innovation through fermentation and the circular economy.
Epigenomica AB has launched a ‘cutting-edge’ platform which aims to advance epigenomic research and support development of therapeutics for aging and longevity.
Growing up with a doctor father and an Ayurvedic grandmother in India, Dr. Leena Pradhan-Nabzdyk witnessed debates grew up at the crossroads of Western medicine and traditional healing practices. Those two worlds would later become intertwined.
UK-based Myoform is launching its new personalized nutrition platform after 18 months of beta-testing with a group of elite athletes, biohackers and everyday Joes. The initial focus is on its home market with expansion plans for the United States for 2026.
Sustainability September
Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.
How will the longevity skincare movement evolve? This November, a brand-new summit in London will bring together some of the industry’s biggest players—including Estée Lauder Companies and L’Oréal—to explore what’s next for this hot topic.
Digital health platform Superpower recently launched an annual membership for $199, aiming to democratize access to the growing market for personalized nutrition.
Nearly half (47%) of global consumers are using supplements at least twice a week, according to a new report from HealthFocus International. However, there is a significant ‘trust gap’, with only 50% believing supplements can support health concerns.
A recent study from Rice University focused on metabolic engineering strategies that cause L. lactis to overproduce K2 in order to make it more sustainable and cost-effective.
The UK Advertising Standards Authority (ASA) has turned up the heat on unauthorized health claims, using its AI monitoring tool, but will the sheer number of rulings dilute their impact, or will they help change marketing behaviour?
New York-based Levelle Nutrition launched its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle.
Research into the gut microbiomes of elite athletes could unlock new possibilities for personalized nutrition, said Dr. Paul Cotter, chief technology officer at SeqBiome and head of food biosciences at Teagasc.
As the popularity of longevity and healthy aging supplements continues to grow, consumers are starting to demand more from brands, according to Sophie Chabloz, co-founder and chief science officer of Avea.
Global data reveals a shift toward individualized wellness, but with European consumers more cautious to adopt new technologies, there are steps the industry can take to encourage engagement.
For 17 years, Belgium-based ProDigest has advanced science by creating models of the intestinal tract to support research globally.
Long at the forefront of beauty innovation, APAC markets like Japan, China and South Korea are now driving growth in holistic beauty and personal care. Here, we examine the emerging trends and patterns defining the space.
TikTok users are looking to maximize fiber intake in the latest nutrition trend, but new research from the prebiotic fiber supplement brand Myota highlights just how different individual responses to fiber can be and why the trend might be an...
Cambiotics is working to commercialize probiotic strains capable of eliminating harmful chemicals from the human body, with potential to improve the health of people across the globe.
Possibly the two biggest trends in health today, GLP-1 agonists and GenAI, will shakeup the personalized nutrition space in a major way. Mariette Abrahams discusses how she sees things playing out.
Minnesota-based Canomiks recently introduced WhatToTrust, a no-cost, app-based tool developed by Harvard Medical School and Emory University scientists to help consumers make informed choices about wellness products.
A new platform harnesses men’s blood work and provides DNA-based guidance to inform them about the supplements they should take to improve their health.
Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal...
The microbiome industry can learn lessons from 23andMe to improve consumer engagement with testing products, says Noah Voreades, managing director at GenBiome Consulting.
While personalized nutrition and longevity are trends that continue to gain momentum, the luxury program from Pvolve and Tally Health—which comes with a $5,900 price tag—tests how much consumers are willing to pay for healthspan.
This year’s health and wellness trends reflect a consumer evolution away from influencer-driven fads toward science-backed, lifestyle-focused wellness, signaling a deeper convergence of innovation and shifting priorities, according to The Vitamin Shoppe.
FDA’s acknowledgement of the safety of LF+ in functional foods, beverages and supplements will encourage more companies to use the animal-free lactoferrin beyond the applications of its bovine counterpart, which due to limited availability and high price...
Recently named one of NutraIngredients’ Start-Up Stars, Minutia.ai harnesses the full potential of artificial intelligence, using probabilistic AI solutions to predict individual responses to gut microbiome interventions.
Personalized health company Thorne just announced the formation of its Scientific Advisory Board (SAB), a move the company said will help advance scientific rigor, innovation and personal performance in evidence-based wellness optimization.
The supplements and ingestibles category has experienced steady growth from March 2024 to February 2025, with search and views on Google and TikTok up 19.3% from the year before.
Biotechnology company Brightseed has partnered with British consumer health multinational Haleon to support the discovery of plant-based, small molecules that may improve human health.
The Active Nutrition Summit 2025 will convene top industry leaders, researchers and innovators in Vienna from June 23-25 to explore the latest market trends, innovation and scientific advances shaping the active nutrition landscape.
Seven years ago, Bill Clark started to think about how to radically change the way companies use science to substantiate dietary supplements in the marketplace, but existing technology lacked the precision and scalability needed to execute his vision.
McKinsey’s ‘Future of Wellness’ report found that nearly one in five consumers and one in three millennials in the U.S. prefer personalized wellness solutions. Pelin Thorogood of Radicle Science says that today, more than ever, advanced technologies like...
Viome Life Sciences has launched an updated version of its AI-powered Full Body Intelligence test, offering new insights into over 25 health conditions, dysbiosis, biological age and inflammaging.
A new advancement in enzymes may increase the amount of fiber people consume daily.
Vitamin D supplementation is most effective when administered with a personalized approach, according to a study published in Clinical Nutrition.
Chile-based NotCo says a new market has emerged focused on food designed specifically for weight-loss drug users: “As consumer behavior shifts, food must evolve alongside it.”
As the field of longevity science becomes more nuanced, scientists are now calculating factors that go beyond just the understanding of topics such as biological age and health span.