How beauty and wellness are converging: Insights from Unilever R&D head
From the brain-skin axis to scalp care, we discover more about Unilever’s future focus on wellness.
Personalization & tech
NutraCast: Bevi wants to solve America’s focus crisis, starting at the water cooler
The company behind Smart Water Coolers just launched Focus Blend, a functional enhancement that combines caffeine, L-theanine, magnesium and B vitamins for sharper focus. The offering was inspired by the growing focus crisis.
Urine test and immune status: Kirin studies new ways to measure pDC activity
Kirin says it plans to develop a “simple” method to measure plasmacytoid dendritic cells (pDCs) activity - which is indicative of a person’s immune status - after a recent research showed links between pDC activity and urine test results.
Roelmi HPC opens new biotech division devoted to biofermentation
Sustainable nutraceutical ingredients developer Roelmi HPC has launched a new division with a production and research hub focused on innovation through fermentation and the circular economy.
New EpiFinder GenomePro offers advanced research potential
Epigenomica AB has launched a ‘cutting-edge’ platform which aims to advance epigenomic research and support development of therapeutics for aging and longevity.
NutraWomen Wednesday: Leena Pradhan-Nabzdyk, PhD, CEO and co-founder, Canomiks
Growing up with a doctor father and an Ayurvedic grandmother in India, Dr. Leena Pradhan-Nabzdyk witnessed debates grew up at the crossroads of Western medicine and traditional healing practices. Those two worlds would later become intertwined.
Myoform debuts personalized nutrition platform
UK-based Myoform is launching its new personalized nutrition platform after 18 months of beta-testing with a group of elite athletes, biohackers and everyday Joes. The initial focus is on its home market with expansion plans for the United States for 2026.
Sustainability September
NutraCast: Why GLP‑1s, sustainability and TikTok are the next frontier of wellness
Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.
Longevity and skin health: what’s coming next?
How will the longevity skincare movement evolve? This November, a brand-new summit in London will bring together some of the industry’s biggest players—including Estée Lauder Companies and L’Oréal—to explore what’s next for this hot topic.
Superpower launches health platform priced like streaming service
Digital health platform Superpower recently launched an annual membership for $199, aiming to democratize access to the growing market for personalized nutrition.
Global supplement use on the rise, yet ‘trust gap’ persists
Nearly half (47%) of global consumers are using supplements at least twice a week, according to a new report from HealthFocus International. However, there is a significant ‘trust gap’, with only 50% believing supplements can support health concerns.
Researchers ‘rewire’ bacteria to produce more vitamin K2
A recent study from Rice University focused on metabolic engineering strategies that cause L. lactis to overproduce K2 in order to make it more sustainable and cost-effective.
AI clampdown on ‘faux-zempic’ claims: Do more rulings lead to better compliance?
The UK Advertising Standards Authority (ASA) has turned up the heat on unauthorized health claims, using its AI monitoring tool, but will the sheer number of rulings dilute their impact, or will they help change marketing behaviour?
Levelle democratizes precision nutrition with launch of cycle syncing protein
New York-based Levelle Nutrition launched its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle.
How athlete microbiome research could shape the future of personalized nutrition
Research into the gut microbiomes of elite athletes could unlock new possibilities for personalized nutrition, said Dr. Paul Cotter, chief technology officer at SeqBiome and head of food biosciences at Teagasc.
Longevity supplements: How are consumer demands shifting?
As the popularity of longevity and healthy aging supplements continues to grow, consumers are starting to demand more from brands, according to Sophie Chabloz, co-founder and chief science officer of Avea.
Personalized nutrition reaches ‘zone of innovation’ in Europe: Time to coax the cautious consumers
Global data reveals a shift toward individualized wellness, but with European consumers more cautious to adopt new technologies, there are steps the industry can take to encourage engagement.
From basement to breakthrough: How ProDigest redefined gut research
For 17 years, Belgium-based ProDigest has advanced science by creating models of the intestinal tract to support research globally.
What international brands need to know about APAC’s booming beauty-from-within market
Long at the forefront of beauty innovation, APAC markets like Japan, China and South Korea are now driving growth in holistic beauty and personal care. Here, we examine the emerging trends and patterns defining the space.
Myota advances personalized fiber research as ‘fibermaxxing’ continues to trend
TikTok users are looking to maximize fiber intake in the latest nutrition trend, but new research from the prebiotic fiber supplement brand Myota highlights just how different individual responses to fiber can be and why the trend might be an...
Developing detox probiotics: Scientists work to undo global damage of ‘forever chemicals’
Cambiotics is working to commercialize probiotic strains capable of eliminating harmful chemicals from the human body, with potential to improve the health of people across the globe.
How to compete with GenAI giants? Balance tech and data with human touch
Possibly the two biggest trends in health today, GLP-1 agonists and GenAI, will shakeup the personalized nutrition space in a major way. Mariette Abrahams discusses how she sees things playing out.
Canomiks launches tool to substantiate supplements
Minnesota-based Canomiks recently introduced WhatToTrust, a no-cost, app-based tool developed by Harvard Medical School and Emory University scientists to help consumers make informed choices about wellness products.
Husband platform offers men personalized supplement recommendations
A new platform harnesses men’s blood work and provides DNA-based guidance to inform them about the supplements they should take to improve their health.
NutraCast: Evvy connects the gut, vaginal and urinary health dots
Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal...
Tackling the ups and downs of microbiome personalization
The microbiome industry can learn lessons from 23andMe to improve consumer engagement with testing products, says Noah Voreades, managing director at GenBiome Consulting.
Pvolve and Tally Health partner for luxury longevity program
While personalized nutrition and longevity are trends that continue to gain momentum, the luxury program from Pvolve and Tally Health—which comes with a $5,900 price tag—tests how much consumers are willing to pay for healthspan.
The Vitamin Shoppe 2025 Health & Wellness Trends: Proven efficacy meets modern lifestyle
This year’s health and wellness trends reflect a consumer evolution away from influencer-driven fads toward science-backed, lifestyle-focused wellness, signaling a deeper convergence of innovation and shifting priorities, according to The Vitamin Shoppe.
Exclusive: FDA’s ‘no questions’ letter for TurtleTree’s LF+ could accelerate adoption of precision-fermented lactoferrin into everyday nutrition
FDA’s acknowledgement of the safety of LF+ in functional foods, beverages and supplements will encourage more companies to use the animal-free lactoferrin beyond the applications of its bovine counterpart, which due to limited availability and high price...
ANS Start-Up Stars: Minutia.ai talks revolutionizing sports nutrition with personalized microbial insights
Recently named one of NutraIngredients’ Start-Up Stars, Minutia.ai harnesses the full potential of artificial intelligence, using probabilistic AI solutions to predict individual responses to gut microbiome interventions.
Thorne introduces new Scientific Advisory Board of longevity, human performance and women’s health experts
Personalized health company Thorne just announced the formation of its Scientific Advisory Board (SAB), a move the company said will help advance scientific rigor, innovation and personal performance in evidence-based wellness optimization.
Spate reveals top supplement trends, according to Google and TikTok
The supplements and ingestibles category has experienced steady growth from March 2024 to February 2025, with search and views on Google and TikTok up 19.3% from the year before.
Brightseed partners with Haleon for small molecule discovery
Biotechnology company Brightseed has partnered with British consumer health multinational Haleon to support the discovery of plant-based, small molecules that may improve human health.
Meet the experts behind the Active Nutrition Summit 2025
The Active Nutrition Summit 2025 will convene top industry leaders, researchers and innovators in Vienna from June 23-25 to explore the latest market trends, innovation and scientific advances shaping the active nutrition landscape.
NutriSelect looks to fill supplement substantiation gap with AI
Seven years ago, Bill Clark started to think about how to radically change the way companies use science to substantiate dietary supplements in the marketplace, but existing technology lacked the precision and scalability needed to execute his vision.
NutraCast: Radicle Science’s co-founder on AI accelerating personalization and why diversity matters
McKinsey’s ‘Future of Wellness’ report found that nearly one in five consumers and one in three millennials in the U.S. prefer personalized wellness solutions. Pelin Thorogood of Radicle Science says that today, more than ever, advanced technologies like...
Genes are not destiny: Viome enhances Full Body Intelligence test
Viome Life Sciences has launched an updated version of its AI-powered Full Body Intelligence test, offering new insights into over 25 health conditions, dysbiosis, biological age and inflammaging.
Enzyme breakthrough may up fiber content in processed foods
A new advancement in enzymes may increase the amount of fiber people consume daily.
Addressing vitamin D deficiency through personalization
Vitamin D supplementation is most effective when administered with a personalized approach, according to a study published in Clinical Nutrition.
NotCo uses AI platform to develop GLP Booster
Chile-based NotCo says a new market has emerged focused on food designed specifically for weight-loss drug users: “As consumer behavior shifts, food must evolve alongside it.”
Can cultivating purpose extend longevity and health span?
As the field of longevity science becomes more nuanced, scientists are now calculating factors that go beyond just the understanding of topics such as biological age and health span.
Want the health protocol of a top athlete? A new platform may offer just that
Athletes like LeBron James are often asked about what personal fitness and health regimens they follow to stay at the top of their game.
Future Food-Tech San Francisco
Into the weeds: Marine Biologics’ data unlocks seaweed’s potential
Marine Biologics transforms seaweed with AI for functional, consistent food ingredients
Radicle Science harnesses power of personalized nutrition with Journey
The program helps consumers understand how the supplements they take improve their unique bodies.
Anti-aging reimagined
How the beauty industry’s focus has switched from fixing wrinkles to science-focused ‘prejuvenation’.
AI for nutra: Finding supporting evidence and refining products key opportunities
Artificial intelligence (AI) is increasingly gaining traction in the nutra space, with opportunities arising in finding supporting evidence on how nutraceutical ingredients work and refining existing formulations, according to Insilico Medicine.
Scientists uncover new method to monitor dietary intake through stool samples
Researchers have developed a new data-driven tool which can estimate dietary and nutritional intake from a fecal specimen.
How to level up your social media game
During the recent Sports and Active Nutrition Summit, Clinton Calder of ROCKON MEDIA shared insights on how brands should approach social media.
Continuous glucose monitoring may have reached point of maturity
Continuous glucose monitors (CGMs) may be transitioning back from “hype” tech to a more practical health management tool.
How real is the threat of AI washing?
Artificial intelligence (AI) is transforming nutrition, with new platforms offering personalized health solutions. But as apps and websites claim AI-powered advice, how real are these claims—and what risks does AI-washing pose?