Archives for January 8, 2014

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Sports drink ad claims attacked

By Rod Addy

A Lucozade Sport ad campaign has been slammed by the Advertising Standards Authority (ASA) for falling foul of European Food Safety Authority (EFSA) health claims rules.

Industry figures commend FTC’s Operation Failed Resolution

By Stephen DANIELLS

The US Federal Trade Commission’s new initiative to crack down on deceptive advertising practices for weight loss or management reinforces the importance of responsible marketing, say leading industry figures.

Pepsi busted for Naked antioxidant ambition

By Shane STARLING

Pepsi-owned Naked Juice has been told to remove the term 'antioxidant’ from its marketing materials as the UK advertising watchdog demonstrates its EU law enforcement bite.