Archives for May 22, 2026

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NutraCast: How supplement brands can become the default answer in AI

NutraCast: How supplement brands can become the default answer in AI

By Danielle Masterson

Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT...

Vitamin Shoppe COO on omnichannel and AI opportunities

Vitamin Shoppe COO on omnichannel and AI opportunities

By Stephen Daniells

The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.