News, Analysis & Insights on Nutrition, Supplements, and Health
No longer confined to sneakers and streetwear, limited-edition “drops” are becoming a strategic tool for wellness brands to drive trial, test innovation, re-engage consumers and build long-term loyalty.
Global nutrition company Herbalife has launched in the U.S. market Bioniq GO, a personalized daily micronutrient supplement as part of its Bioniq brand acquired earlier this year.
NSF Certified for Sport continues to expand beyond its traditional sports nutrition roots, with Thorne’s announcement that its Basic Prenatal is the first prenatal supplement containing a bioactive form of folate to earn the certification.
Catch up with our weekly round-up of key news from across the Nutraverse.
AG1 has partnered Swansea City AFC marking the brand’s first football collaboration in what it hopes will be the start of a “new trend where wellness brands sit front-and-center on sports jerseys”.
Will the use of whey in trending foods and beverages have a knock-on effect on essential categories?