News, Analysis & Insights on Nutrition, Supplements, and Health
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A new evidence‑based framework proposes dietary reference intakes for creatine in healthy adults, positioning the compound as a conditionally essential nutrient and raising fresh questions about adequacy in populations with low animal‑protein intake.
Higher consumption of olive oil may help maintain cognitive function in older adults by promoting a more favorable gut microbiota profile—as long as it is not refined.
Rather than focusing solely on providing basic and broad prenatal vitamin and mineral coverage, brands across global markets are increasingly marketing expanded formulas and stage‑specific maternal and infant nutrition.
New research is sharpening the focus on how maternal and infant supplementation can influence growth, metabolism and immune development during critical early‑life windows.
The International Society of Sports Nutrition (ISSN) has published an official position stand on the effects of dietary antioxidants on exercise and sports performance—calling for careful consideration of the redox balance.
SuppCo, the health tech app that “helps people make sense of supplements,” has introduced TESTED by SuppCo, an independent certification program that anonymously purchases supplements and tests them to verify their active ingredients.
IM8, the premium health and longevity brand co-founded by David Beckham and health sciences company Prenetics, has introduced a new clinical-grade version of its flagship Daily Ultimate Essentials supplement.
Rather than a biohacker-born or influencer-driven TikTok sellers’ supplement market, a certified and informed market arises from gate-kept populations like elite and tactical athletes.
Once confined to fringe wellness fads, the pursuit of longevity and healthy aging has evolved into a broader market that increasingly includes supplements positioned to support physical and mental resilience across an extended lifespan.
Biotic supplements may find opportunity in catering to next-gen consumers in next-gen health categories while ensuring perceivable benefits aligned with responsible claims.