
Active nutrition launches go ageless, clean and convenient
Performance nutrition has gone mainstream, entering an active nutrition category that is increasingly focused on ageless wellness and on-the-go convenience.
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Performance nutrition has gone mainstream, entering an active nutrition category that is increasingly focused on ageless wellness and on-the-go convenience.

Following the release of the Human Food Program 2026 Deliverables last week, the Food and Drug Administration’s Office of Dietary Supplement Programs (ODSP) is communicating its priorities for dietary supplement oversight in the year to come.

At the 6th Annual Business Leaders Forum hosted by NutraIngredients+, chief executive officers from leading dietary supplement companies gathered to dissect the seismic shifts shaping the industry.

Dietary supplement use is common among U.S. military personnel, but opinions are polarized, with some viewing supplements as essential and safe and others as ineffective and risky.

2026 SANS Start-up Star
Theorem recently opened access to its beta program as it prepares to roll out a flagship line of liquid wellness shots designed to integrate easily into daily routines.

U.S. Senate Democratic Whip Richard Durbin (D-IL) has introduced the Dietary Supplement Listing Act of 2026, which would require dietary supplement manufacturers to list their products with the Food and Drug Administration (FDA).

As industry and consumers trend towards supplements that prioritize convenience, sensory experience and improved bioavailability, product launches are increasingly leveraging advanced technologies (and even quantum physics) to deliver innovative formats.

Cellular health is rapidly becoming a focal point in longevity and wellness research, with new studies revealing how targeted supplements and bioactive compounds can influence aging at the molecular level.

Governments across the globe are taking regulatory action against a tropical fruit that looks like a small pumpkin and whose extracts are commonly used in weight loss and bodybuilding supplements.

2026 SANS Start-up Star
Supplement start-up 3 Waves Wellness is putting the gut-brain-heart axis at the center of a new approach to health, where mental fitness, metabolic health and emotional resilience drive performance and longevity.