
Vanity-led demand: Vitagen taps female audience with beauty-focused drinks
The probiotic cultured milk brand refocuses on gut health and collagen, riding on the beauty food revolution that has swept across food and wellness categories in Asia
All stories

The probiotic cultured milk brand refocuses on gut health and collagen, riding on the beauty food revolution that has swept across food and wellness categories in Asia

Energy drinks in Asia are evolving beyond caffeine as consumers seek added health benefits, opening opportunities for functional, better-for-you innovation

A Japanese study suggests regular rice consumption is linked to better weight control in adults, challenging low-carb weight-loss narratives

Today’s consumers are redefining snacks, favouring products that combine nutrition, heritage, and convenience

Mengniu will supply dairy products to athletes and fans during the 2026 Winter Olympics, linking the move to its health and nutrition strategy

New data shows than balanced meals, rather than focusing on one nutrient such as protein, are more closely linked to kids’ healthier weight development

Thai brand Flo turns local superfood wolffia into protein drinks and flavour enhancers, tapping global demand for convenient, healthy foods

Korean ingredients firm Suchang is expanding its citrus-based business into Japan, developing mandarin peel products to tap rising wellness demand

Hong Kong-based not only powder (nop) upcycles unwanted fruit into snacks, supplements and personal care products using freeze-drying and a social co-creation model

Vietnam’s Vinh Hoan is maximising pangasius fish commercial potential with a circular model supporting convenient nutrition and supplement innovation