News, Analysis & Insights on Nutrition, Supplements, and Health
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Fiber is beginning to look less like a supporting nutrient and more like a core formulation platform, according to new consumer trend analysis presented by AI market research firm Spate as part of a recent webinar hosted by Bridge2Food.
Delivery formats are becoming a growing compliance risk under DSHEA, warns industry attorney Jennifer Adams.
Health and wellness company Zinzino is taking a different approach to gut health testing, stepping away from stool-based microbiome profiling and instead turning to blood-based metabolomic testing to better meet the needs of consumers seeking gut health...
“When Rae had to pause, I thought that chapter was over,” said Rae Wellness founder and CEO Angie Tebbe. “But our community never stopped showing up, thousands of messages, tens of thousands of site visits, even when we had nothing to sell.”
Ingredient supplier Cyvex Nutrition has expanded its portfolio with the addition of plant-based ferritin iron through a partnership with SloIron, Inc., as supplement brands continue to look for alternatives to conventional iron salts and chelates.
Cargill’s recently released ActiveIntel Attitude & Usage Study revealed consumers are moving beyond performance-only products toward formats and formulations aligned with lifestyle, age and individual goals.
US-based functional wellness brand Plant People is looking to accelerate national expansion following November’s closed Series A funding round with Manna Tree.
Supplement manufacturer Thorne has signed its first official women’s sports partnership, becoming the official sports nutrition partner of Unrivaled under a multi-year agreement that includes jersey patch placement and on-site product integration.
Supplement brand Tru Niagen has extended its healthy aging platform into the beauty-from-within space with the debut of Tru Niagen Beauty, a daily supplement positioned to support skin elasticity, hydration and healthy hair and nail growth through NAD+...
Shifting consumer behavior and social-first discovery are pushing traditional dietary supplement ingredients into everyday food and beverage formats, according to new data from NIQ and Spate.