Humann focuses on performance-driven innovation for cardiovascular health
New delivery systems, clinical validation and institutional partnerships are helping Humann scale its science-backed supplement brand, says CEO Joel Kocher.
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Israeli start-up launches plant-cell cultivated strawberry bioactives for supplements
A new ingredient produced through plant-cell cultivation is positioning itself as a high-efficiency alternative to conventional strawberry extracts, addressing longstanding challenges in consistency, potency and sustainability for dietary supplement and...
VC-H1 offers plant-based alternative to traditional collagen in US market
Freeman Nutra Group has partnered with Rawga, Inc, to launch a hibiscus-derived ingredient, VC-H1, into North America, with claims of matching the peptide profile of animal collagen while offering key formulation, sustainability and cost advantages.
US infant microbiome study links personalized probiotic protocols to 83% lower eczema risk
Personalized probiotic recommendations in early infancy may significantly reduce eczema risk, suggests a new study from Tiny Health.
MLB partners with Nutrafol highlighting ‘Certified for Sport’ achievement
NSF certification milestone reflects growing demand for third-party validation in appearance and wellness supplements.
Q&A: Supplement brands face new AI decision-making rules
The California Consumer Privacy Act (CCPA) has implications for dietary supplement stakeholders. In this Q&A, Nikki Bhargava, a partner in the Emerging Technologies group at global law firm Reed Smith breaks down what you need to know.
SupplySide Global 2025: What’s happening on the show floor
On Oct. 29 and 30, SupplySide Global will host over 1,600 ingredient suppliers, contract manufacturers, flavor houses and solution providers at the Mandalay Bay in Las Vegas. Here’s a sneak—but not exhaustive—peek at what to expect in the supplement and...
SupplySide Global 2025: What’s happening off the show floor
From early morning yoga to the final closing party, here’s a preview of the experiences, events and energy happening beyond the booth aisles at SupplySide Global 2025.
Walmart launches Ritual supplements in women’s health drive
Walmart has added four of Ritual’s multivitamin formulas to its shelves and online store, expanding its wellness assortment with products positioned around clinical validation and ingredient transparency.
Spate x MaryRuth’s: TikTok fuels rapid growth in wellness supplement sales
Supplement manufacturers are increasingly turning to TikTok to drive product discovery, with new data and case studies showing how short-form video is reshaping the path to purchase.