Since 2018, Cassandra has worked as a journalist and editor in B2B news across multiple industries, starting in masonry construction and architecture before moving to cosmetics and personal care in 2023, and covers regulatory updates, consumer trends, scientific breakthroughs, as well as sustainable practices. In 2025, she received a regional silver award from the ASBPE for her work in video journalism. Additionally, she serves as a judge for various industry awards, as a panel moderator for the Sustainable Cosmetics Summit, and as a host for editorial webinars. She has a BA in English from Loyola University Chicago. In her spare time, she enjoys reading, cycling, and gardening.

All stories

Bird&Be raises $13M to accelerate fertility expansion

Bird&Be raises $13M to accelerate fertility expansion

By Cassandra Stern

The round was led by BDC Thrive and BFG Partners, with backing from BAM Ventures, Founder Collective, Rejuvenation Ventures and HSR Ventures. The company reported nearly 100% year-over-year growth, with subscriptions accounting for 75% of revenue.

2025 Start-Up Stars winner catch-up: The next chapter

2025 Start-Up Stars winner catch-up: The next chapter

By Cassandra Stern

Since winning NutraIngredients’ Start-up Stars competition in 2025, New History has expanded beyond its original nootropic pre-workout offering into functional hydration, launching its zero-sugar, non-carbonated beverage NH2O.

WIN brings four ingredient suppliers under one sachet

WIN brings four ingredient suppliers under one sachet

By Cassandra Stern

The RISE + RESTORE project combines branded ingredients from TSI Group, Stratum Nutrition, Nuritas and AstaReal in daytime energy and nighttime wellness supplement concepts with samples set for SupplySide Global 2026.