News, Analysis & Insights on Nutrition, Supplements, and Health
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By pairing fan favorites with innovative new products, Monster expands occasions, recruits new consumers, and protects its core amid industry-wide unit declines
The hardest part about winning a new category isn’t getting there first – it’s surviving the stampede that follows, as illustrated by BellRing Brands’ aggressive growth strategy for convenient nutrition leader Premier Protein
Grounded in emerging science, Danone’s research and innovation team is developing nutrient-dense products tailored to every stage of the GLP-1 user journey – and meeting the needs of the broader health conscious consumer
Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative to coffee
The French startup’s FermWhey Native and FermWhey MicroStab expands formulation options for RTD beverages, shots and plant-based hybrids to better meet demands for consumers using GLP-1s and seeking support for active lifestyles and healthy aging
Startup Spotlight
ReadyBar’s founder warns CPG startups against trying to be everything to everyone. His lesson: focus on a niche, like first responders, to build real traction
Critics warn the Trump administration’s deregulatory approach and preference for voluntary change, reflected in the second draft of t Make America Healthy Again report, could make America ‘sicker, hungrier and more at risk from unsafe food
Proposed legislation would require manufacturers to notify FDA of GRAS determinations, mandate public comment periods and require routine post-market reassessment of chemicals in food and packaging
The beverage giant’s new cola adds fiber and leans on the cache of cane sugar — but faces stiff competition from a wave of early movers with cult-like followings
FDA’s acknowledgement of the safety of LF+ in functional foods, beverages and supplements will encourage more companies to use the animal-free lactoferrin beyond the applications of its bovine counterpart, which due to limited availability and high price...