Fiber sells – when shoppers can find it
Americans want more fiber but don’t know where to find it – opening the door for clearer claims, education and better-tasting products, according to a survey by the International Food Information Council
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Monster Beverage energizes growth through innovation that reinforces, not replaces what consumers love
By pairing fan favorites with innovative new products, Monster expands occasions, recruits new consumers, and protects its core amid industry-wide unit declines
Premier Protein’s playbook for holding the lead when a category takes off
The hardest part about winning a new category isn’t getting there first – it’s surviving the stampede that follows, as illustrated by BellRing Brands’ aggressive growth strategy for convenient nutrition leader Premier Protein
Danone tackles the big question for GLP-1 users: What should they eat?
Grounded in emerging science, Danone’s research and innovation team is developing nutrient-dense products tailored to every stage of the GLP-1 user journey – and meeting the needs of the broader health conscious consumer
Monster’s momentum: Energy drink sale surge as innovation and ‘affordable luxury’ positioning redefine the category
Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative to coffee
FDA ‘no questions’ letter for Verley’s whey proteins unlocks new functionality for high-protein foods
The French startup’s FermWhey Native and FermWhey MicroStab expands formulation options for RTD beverages, shots and plant-based hybrids to better meet demands for consumers using GLP-1s and seeking support for active lifestyles and healthy aging
Startup Spotlight
Niche vs mainstream: Startup ReadyBar sees big potential in focused market
ReadyBar’s founder warns CPG startups against trying to be everything to everyone. His lesson: focus on a niche, like first responders, to build real traction
Leaked MAHA draft promotes deregulation and voluntary compliance
Critics warn the Trump administration’s deregulatory approach and preference for voluntary change, reflected in the second draft of t Make America Healthy Again report, could make America ‘sicker, hungrier and more at risk from unsafe food
Is GRAS reform imminent? Lawmakers and regulators push for tighter food safety oversight
Proposed legislation would require manufacturers to notify FDA of GRAS determinations, mandate public comment periods and require routine post-market reassessment of chemicals in food and packaging
Is Pepsi Prebiotic Cola a ‘game-changer’ or just late to the game?
The beverage giant’s new cola adds fiber and leans on the cache of cane sugar — but faces stiff competition from a wave of early movers with cult-like followings