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UK Gov to crack down on misleading marketing online

By Nikki Hancocks

The UK Government will soon introduce the hotly anticipated Digital Markets, Competition and Consumers Bill created to see stricter enforcement of consumer protection laws related to online marketing of products.

Next week! Get set for the Active Nutrition Summit

Next week! Get set for the Active Nutrition Summit

By Nikki Hancocks

Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...

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Mushroom powders brand Dirtea removes adverts after ASA ruling

By Olivia Haslam

Dirtea Ltd, the mushroom powder supplements brand, has come under scrutiny by the Advertising Standards Authority (ASA) after making claims on its social media platforms that implied their products could prevent, treat, or cure human diseases.

NutraCast: How TikTok drives sales at the Vitamin Shoppe

NutraCast: How TikTok drives sales at the Vitamin Shoppe

By Danielle Masterson

Recent surges in supplement sales continue to prove the massive and growing influence of TikTok. Riding on the coat tails of many of these trends are health and wellness stores like The Vitamin Shoppe.

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

Tom Morgan at Sports Nutrition Summit 2019

Sports Nutrition Summit 2019

How to spin the right web in a social media economy

By Nikki Hancocks

As online reviews become 'intrinsic' to sales it's essential that sports nutrition brands learn how their products stack up online and communicate correctly with their web audience.

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

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