Glazer said it’s a dream-like moment that he keeps waiting to be awoken from. “GNC was the first store I ever went to on my own as a kid to buy something.”
The line of clean supplements is certified 'Banned Substance Free' by Informed Choice and includes whey protein, whey isolate, pre-workout, aminos, and protein shakes. The line also prioritizes mental health, a key aspect of Glazer's nonprofit entity.
The co-branded supplement line also backs a united mission between GNC and Glazer to support the nation's veterans, using fitness as a tool to transition them to civilian life. GNC carries that mission out through its Live Well Foundation and Glazer through his nonprofit, Merging Vets & Players (MVP).
"In the Unbreakable family, we support our teammates and always have each other's backs," said Glazer. "With GNC in my corner—a pioneer in the sports nutrition industry that continues to drive innovation—it was a no-brainer to create a clean product line that's full of everything you need and nothing you don't. Launching this product line with GNC has been a deeply meaningful moment for the Unbreakable community and everyone touched by our mission through the incredible MVP program."
The offerings are available now in GNC stores and online, with a portion of the proceeds going towards MVP. GNC also plans to match contributions up to $100,000 during December.