The FC Barcelona striker and captain of Poland’s national soccer team will represent the brand across all KSM-66 markets, from North America and Europe to Asia-Pacific.
“At 37, playing at this level isn’t just about training harder, it’s about recovering smarter,” Lewandowski shared in a press statement. “I’ve been using KSM-66 for years because it helps with what matters most: recovery after intense matches and staying mentally focused under pressure.”
Manufactured by Ixoreal Biomed, KSM-66 Ashwagandha has been formulated into products marketed by over 4,500 brands in over 60 countries around the world, including the Lewandowski family’s own wellness brand Levann in Poland.
Choosing KSM-66 and authenticity
Kartikeya Baldwa, founder and CEO of KSM-66/Ixoreal Biomed, highlighted the authenticity of the partnership, noting that Lewandowski has been using KSM-66 Ashwagandha for years.
“He didn’t choose us for this announcement,” Baldwa said. “He chose us long ago based on quality and clinical validation. His sustained excellence reflects results that come from uncompromising standards. This partnership formalizes a relationship built on genuine trust.”
Ixoreal Biomed draws parallels between the Lewandowski’s consistency across leagues and clubs, from Borussia Dortmund to Bayern Munich to FC Barcelona, to its own quality manufacturing standards.
Produced through a “green chemistry” process using traditional root-only extraction from certified organic ashwagandha roots grown on over 15,000 acres of farmland in northwestern India as part of a vertically-integrated operation, KSM-66 was developed through a 14-year research process before launching into the U.S. market in 2011. The full-spectrum extract is standardized to a minimum of 5% withanolides, the active compounds in the herb, to ensure a predictable dose and potency.
It is also backed by over 70 clinical studies investigating its efficacy in athletic performance, stress management, cognitive function, sleep quality, sexual health and overall wellness.
‘When performance is non-negotiable’
Both in-house and independent studies support the ingredient’s safety and efficacy for the recovery and mental focus outcomes that Lewandowski mentioned, exploring a range of modes of action implicated in stress and fatigue reduction, improved sleep quality, enhanced brain function and cardiorespiratory endurance.
As an adaptogenic herb, ashwagandha is known for helping the body adapt to stress and maintain balance by modulating the release of stress hormones like cortisol, leading to improved mental clarity and reduced mental fatigue. For resilience in sport, clinical studies show it can increase VO2 max, improve recovery scores, decrease fatigue and lower levels of creatine kinase, a marker of muscle damage.
“Your body and mind need to work together,” Lewandowki said. “The root only extraction and clinical research gave me confidence from the start, and the results keep me coming back.”
Beyond the extensive body of modern clinical trials exploring various endpoints across various healthy populations, Ixoreal Biomed emphasizes KSM-66 Ashwagandha’s commitment to 4,000-year-old Ayurvedic tradition of root-only extraction.
“Root only extraction of ashwagandha adheres to thousands of years of traditional usage, and modern clinical validation, delivering what matters: potency and purity, but some manufacturers use stems and leaves, which are significantly cheaper, to maximize profit margins,” said Paras Jain, COO of KSM-66/Ixoreal Biomed. “Robert’s partnership confirms that when performance is non-negotiable, quality cannot be compromised.”
He also referenced an advisory issued by the Ministry of Ayush, the government body in India responsible for developing and promoting traditional Indian systems of medicine, stating that only the roots of ashwagandha should be used for therapeutic purposes.
