Driven by growing demand for life-stage precision nutrition and reflecting the breadth of women’s well-being needs, new product launches are targeting sleep and stress, hormone and estrobolome regulation, urinary and digestive health, immune support, pregnancy and polycystic ovary syndrome (PCOS) symptom management, and healthy skin, hair and nails.
Estrobolome support for menopausal women
Manufacturer Stada recently launched a probiotic formulation for menopausal women. The Lactoflora Menopausia Día & Noche day and night supplement, formulated with Gyntima Meno strains owned by AB-Biotics, seeks to support estrogen-regulation via the gut microbiome through the estrobolome.
The estrobolome, a collection of microbial genes from gut bacteria that can metabolize and modulate estrogen in the body, supports overall hormonal health. It regulates menstrual cycles, supports fertility and eases hormonal transitions like menopause.
The new formulation targets both the physical and emotional symptoms of menopause through microbial β-glucuronidase activity.
Cranberry, ashwagandha and grape seed formulas for women
White label manufacturer Laboratoire PYC launched Woman Nature, a range of products to address health concerns across a woman’s lifespan.
The French company, a subsidiary of Solina, launched the range to meet the growing consumer demand for tailored, life-stage-specific support.
It consists of seven products, including a cranberry-based supplement Cys Berry to help prevent urinary tract infections; Zenity, a combination of ashwagandha, lemon balm and magnesium to help women manage stress and support mental well-being; and Light Legs, a soluble grape seed extract drink designed to relieve heavy legs syndrome using grapes from France’s Champagne and Bordeaux regions.
Adaptogenic immune formula for energy and defense
UK female wellness brand Adaptogenic Apothecary launched Protect, a new immune support glycerite designed to support immune health and energy. The company offers specific botanical formulas for hormone balance, stress, sleep and midlife well-being.
The new Protect product incorporates anthocyanin-rich elderberry, holy basil (tulsi), which has shown antimicrobial activity, maitake mushroom for activation of immune cells, olive leaf to support the body’s defense against pathogens by reducing oxidative stress, and ginger for respiratory comfort.
It comes in liquid format that can be taken straight on the tongue or mixed into drinks.
Liposomal nighttime formula for perimenopause
Perimenopause support brand Valerie launched its second product to accompany its Valerie Daily Essential liposomal shot, formulated with 11-active nutrients.
Its new Evening Essential is designed to be incorporated into nighttime rituals, supporting nervous systems and promoting rest. The formula combines magnesium bisglycinate, L-theanine, lemon balm, chamomile, ashwagandha, zinc, resveratrol and vitamins C, B6 and B9, delivered in a liposomal liquid shot.
The brand said it looks to tackle the root cause of the “wired but tired” state by restoring balance so women wake replenished.
Pregnancy supplement tailored for women with PCOS
Hormone and menstrual support brand MyOva launched MyOva Pregnancy, a supplement formulated to support both mother and baby throughout pregnancy, designed with women with PCOS in mind.
The formulation provides a blend of vitamins, minerals, probiotics, antioxidants, plus 2,000 mg of myo-inositol in each daily dose. It supports healthy fetal development, energy, immunity and digestive health and promotes hormonal balance and healthy blood sugar levels.
Previous research found that supplementing with myo-inositol and vitamin D may significantly reduce the risk of developing gestational diabetes in women with PCOS, a common occurrence in those with the health condition.
Marine collagen for improved skin, hair and nail health
Collagen company Free Soul launched Glow Complex, a collagen supplement formulated using Naticol’s marine collagen peptides, hyaluronic acid and vitamin C.
It is designed to help smooth fine lines and wrinkles for more youthful-looking skin, while also supporting stronger, shinier and healthier hair and nails. According to consumer research conducted by the brand, 12 weeks of consistent daily use decreased skin wrinkles by 17% and improved skin firmness by 15%. Furthermore, 85% of individuals reported stronger nails, while 82% reported shinier hair.
The powdered blend is available in White Peach or Mixed Berry flavor.
