True Citrus debuts True Lemon Wellness Line
True Citrus launched True Lemon Wellness, a new line of functional, powdered drink mixes. The zero-sugar powdered drink mixes are designed to support appetite control, immune health and sustained energy while enhancing hydration. The collection includes three targeted formulas: Curb (cravings), Defend (immune support) and Elevate (energy and focus).
- True Lemon Curb your cravings aims to help support those on weight loss or weight maintenance journeys. The formulation features 5 g prebiotic fiber, chlorogenic acid (green coffee bean), EGCG (green tea extract), 30 mg natural caffeine and 600 mg electrolytes.
- True Lemon Defend Your Wellness offers holistic health support for the immune system and cellular health along with balanced hydration. The offering contains a Proprietary Phyto True Antioxidant Blend with 300 mg of plant-based antioxidants from acerola cherries (150 mg of vitamin C, 167% DV), pomegranates, citrus peels and green tea to help support the immune system and healthy cells and 600 mg of electrolytes to help improve hydration and support cellular absorption.
- True Lemon Elevate Your Potential offers clean, multi-functional ingredients to support energy, focus and balanced hydration. The product features a proprietary Phyto True Energy & Focus Blend of 120 mg of plant-based caffeine from green tea extract, 200 mg of L-theanine, 200 mg of GABA and 60 mg magnesium and vitamin C to energize and support vitality, and 600 mg of Balanced Electrolytes to help improve hydration and support cellular absorption.
Daily Nouri unveils Men’s Complete Probiotic with selenium
Gut microbiome supplement brand Daily Nouri introduced its Daily Nouri Men’s Complete Probiotic, a next-generation probiotic designed to help men support gut health, colon health, immunity and cardiovascular wellness.
Men’s Complete Probiotic is formulated with a proprietary combination of five clinically studied probiotic strains shown to help improve gut regularity, immune response, enhanced nutrient absorption and protect colon integrity while supporting healthy lipid profiles and heart balance.
The synergistic blend in each capsule also includes selenium to help reduce oxidative stress and bolster immune resilience. The capsule-in-capsule blend features a delayed-release delivery system for improved survivability and targeted intestinal release.
O Positiv Health launches PREGGO Prenatal + Probiotic
O Positiv Health added PREGGO Prenatal + Probiotic to its portfolio, formulated to support both fetal development and maternal wellness from preconception through postpartum.
Prenatal + Probiotic targets the everyday challenges of pregnancy, including occasional morning sickness, digestive changes and vaginal health.
The blend includes methyl folate, choline, omegas, iron, probiotics, ginger and vitamin B6 and is designed to support the baby’s growth while helping moms feel supported during their pregnancy journey.
Ancient + Brave launches True Biome
Recognizing the gut as a dynamic ecosystem that is constantly disrupted by modern life, True Biome debuted a new formula that targets the three structural pillars of digestive and whole-body health:
- Nourish (PHGG), a gentle, low-FODMAP prebiotic fiber that feeds beneficial microbes without the bloating common in traditional fibers
- Strengthen (L-glutamine), an essential amino acid that acts as a building block for the gut lining, fueling the cells that maintain a healthy barrier
- Support (HK L-137), a clinically researched postbiotic that signals the immune system and promotes a balanced internal environment.
The tasteless powder mixes into both hot and cold drinks.
Solaray unveils Targeted Magnesium Line
Solaray launched four new magnesium innovations designed around the specific wellness needs consumers are prioritizing—sleep, stress, energy and muscle recovery. The new lineup includes:
- SleepMag: Magnesium glycinate + plant-based melatonin for restorative sleep
- ActiveMag: Magnesium malate + potassium citrate for muscle, bone and electrolyte balance
- StressMag: Magnesium glycinate + Shoden Ashwagandha for stress and mood support
- Magnesium Glycinate Extra Strength Powder: 500 mg per serving for everyday relaxation
All four blends are triple-tested for purity, manufactured in an NSF-certified GMP facility, and available now at Solaray.com, Amazon.com and retailers like Sprouts and Whole Foods.
Biocodex launches Fullify
Biocodex, the wellness company behind Florastor, debuted Fullify, a first-of-its-kind precision probiotic developed to support appetite management and weight loss by working with the body’s natural gut-brain signaling.
Developed in France and now available in the United States, Fullify is powered by Hafnia alvei HA4597, a clinically studied probiotic strain that supports the body’s natural fullness signals. By working through the gut-brain pathway, Fullify stimulates production of ClpB, a protein that stimulates the production of GLP-1 and PYY hormones, leading to satiety and fewer cravings.
The probiotic is taken twice daily and is positioned as a biology-driven alternative to traditional appetite suppressants.
Cymbiotika releases Brain Complex
Cymbiotika’s newest launch, Brain Complex, is a next-generation, liposomal cognitive support formula designed to enhance focus, mental clarity, mood balance and long-term brain health.
The single-serve packets combine botanicals with Cymbiotika’s advanced liposomal delivery system to support cognition, emotional well-being and stress resilience.
At the core of the formula is Zembrin, a patented botanical derived from kanna and studied for cognitive performance and mood support. Each serving contains 25 mg of Zembrin, the validated dose shown to support focus, mental clarity, stress reduction and balanced mood. The formula also features rhodiola rosea, bacopa monnieri and huperzine A to support learning, memory and healthy brain aging.
