“I went out like any marketer would do, and I did research,” Christoni said. “I went to the store. I went to Sprouts. I went to CVS. I went to all the places and walked down the aisles, and the space looked like a male performance aisle. Everything was very driven towards the male audience, and there wasn’t one product really talking to women [or] created to really support a woman’s individual needs. So I think that was my big ‘aha’ moment.”
Following that ‘aha’ moment, Christoni partnered with Emma Heming Willis to found women’s health brand Make Time Wellness, which focuses on brain health, cognitive function and daily vitality. It offers powders and gummies designed to support mental clarity, focus and physical beauty, helping to fill nutritional gaps for busy women.
Together the duo is using the brand to help women get healthier and draw attention to the “One in Five Movement” to spark global conversations about this overlooked crisis. Their approach centers on five essential pillars: prioritizing quality sleep for brain detoxification, incorporating daily movement like walking, maintaining human connection through conversation, engaging the brain through problem-solving without shortcuts and nourishing the body with whole foods and supplements.
Christoni said the most transformative practice is meaningful connection. Having a simple conversation reduces cortisol and enhances mental clarity, providing women the essential brain break they desperately need.
“Women are holding everything for their households, and it’s very important that we get that out and we don’t hold that in,” she said. “So grab a friend, go for a walk, talk about your problems.”
