Trace Minerals’ Hydro Pak Creatine + Electrolytes: Gym gains meet hydration game
Trace Minerals’ Creatine + Electrolytes just launched a hybrid performance powder that combines 5g of creatine monohydrate with electrolytes and trace minerals to support strength, hydration and recovery. Formulated for daily use, the product is designed to enhance muscle performance while also promoting fluid balance and cognitive function. The company said the electrolytes help improve creatine uptake into muscle cells, optimizing endurance and post-workout recovery. The offering comes in three, sugar-free flavors: tropical watermelon, orange mango and unflavored.
Designs for Health’s Complete Commensal Probiotic: Rebuilding the gut from the inside out
Designs for Health recently debuted its Complete Commensal Probiotic, which offers a single-donor, multi-strain formula designed to restore foundational microbiome function. Featuring five keystone commensal strains like Faecalibacterium prausnitzii and Roseburia intestinalis, the product supports butyrate production, gut barrier integrity and overall microbial balance. The formula aims to rebuild missing core bacteria and address what the brand calls the “Missing Biome.” Complete Commensal Probiotic targets digestion, immunity, metabolism and inflammatory response.
Sifts by Sifts: Microplastics meet their match
Sifts just launched its single flagship product, Sifts, a new daily supplement designed to support the body’s natural digestive response to ongoing microplastic exposure, an emerging concern as particles are being increasingly detected in human tissues. The formula works at the gut level, combining chitosan, a positively charged fiber studied for its ability to bind negatively charged particles, with prebiotics and fibers to help capture and eliminate them through normal digestion. Rather than acting as a detox or systemic cleanse, the daily capsules are positioned as a gut-level, “bind and pass” approach to managing everyday exposure.
k2o by Sprinter: Glow from within, sip by sip
k2o by Sprinter is a beauty-focused hydration subline launched by Kylie Jenner, marking her brand’s expansion from RTD alcohol into functional wellness. The “Advanced Skin Hydration Mix” combines electrolytes, hyaluronic acid and Verisol bioactive collagen peptides, which have been shown to support skin elasticity, hydration and wrinkle reduction over time. Designed as on-the-go drink sticks that blend skin health and hydration, the product taps into the growing beauty-from-within trend.
Revive Collagen collection: Spicing up menopause
Revive Collagen is expanding into menopause-focused ingestible skincare with a new range backed by Spice Girl Mel B. The collection features ready-to-drink liquid sachets that combine marine collagen with targeted vitamins, botanicals and functional ingredients to support women across every stage of the menopausal journey.
- Menopause Max delivers 10,000 mg of marine collagen alongside 21 active ingredients, like retinol, pine bark extract, rice ceramides and reishi mushroom, to support skin, hair, energy and overall vitality during more advanced stages.
- Peri Menopause is positioned as an entry point for early-stage support, with 5,000 mg of collagen plus micronutrients like selenium, zinc, inositol and folic acid to help maintain skin and hair health while addressing symptoms such as hot flashes.
- Menopause Beauty Sleep focuses on nighttime recovery, combining 7,500 mg of collagen with DailyZZ and supportive nutrients to promote better sleep quality while also targeting skin health and overall well-being.
KAL Vitamins’ age and gender specific formulas: Multivitamins, but make it personal
KAL Vitamins is expanding into more personalized nutrition with four age- and gender-specific multivitamins designed to support evolving health needs across life stages.
- Women’s 18+ Multivitamin focuses on foundational wellness, supporting energy, mood, and immune health with ingredients like L-theanine for calm, chasteberry for PMS support and iron and folate for healthy red blood cell production.
- Men’s 18+ Multivitamin delivers 30 essential nutrients to support energy metabolism, muscle function and heart health, with added zinc for reproductive health and Tongkat Ali for vitality and performance.
- Women’s 50+ Multivitamin is formulated for postmenopausal wellness, targeting heart, bone and cognitive health with ingredients like trans-resveratrol, CoQ10 and key minerals to support thyroid and bone function.
- Men’s 50+ Multivitamin supports aging-related concerns including cardiovascular, prostate and bone health, featuring lycopene and zinc for prostate support, B vitamins for energy and vitamins D and K for bone strength.
Shaklee’s Liquid BioCell Life+: Collagen, reengineered for longevity
Shaklee is aiming to advance the collagen category with the launch of Liquid BioCell Life+, a formula designed to support whole-body longevity. Built on its established Liquid BioCell platform and powered by new trademarked TriPlex Technology, the product takes a “three-dimensional” approach to help protect existing collagen, stimulate natural production and rebuild structural integrity. Delivered in a liquid format for enhanced absorption, the formula combines collagen peptides, hyaluronic acid, chondroitin sulfate and targeted bioactives to support joint, skin, bone and connective tissue health. Positioned beyond traditional beauty collagen, Life+ emphasizes comprehensive structural support as a foundation for healthy aging.
GateDrop drops energy gummies: Energy that moves with you
GateDrop is entering the energy category with clean, portable energy gummies designed as an alternative to traditional drinks. Inspired by motocross culture, GateDrop Energy Gummies delivers 25 mg of naturally sourced caffeine per gummy, plus added vitamins. With 35 calories and 8g of sugar per 4-piece pack, the vegan-friendly product positions itself as a lighter, better-for-you option for on-the-go consumers. Backed by a “CPG 2.0” go-to-market strategy and early retail traction, GateDrop aims to challenge the $130B energy category with a more flexible, lifestyle-driven solution.
