The company’s UTI Impact Report found that 66% of women surveyed had experienced a UTI, with sufferers reporting an average of seven infections over their lifetime.
Carrie Schaefer, VP of Commercial at Uqora, said the report was developed to capture women’s lived experiences and address the awareness gap surrounding urinary health.
“Physical symptoms are one part of the story for women. But there can be a real emotional and mental health burden, especially when UTIs are recurrent,” she said.
More than half of the respondents said the emotional impact of UTI symptoms was very or extremely impactful. Schaefer noted that recurrent infections can leave women feeling caught up in a frustrating cycle of infection, treatment and reinfection.
The findings also point to growing interest in prevention. According to the report, 48% of women would be willing to use oral supplements or probiotics for proactive urinary health support.
“We’re really seeing growth in proactive urinary health,” Schaefer said, highlighting an opportunity for science-backed nutritional solutions alongside established medical care.
Uqora has expanded its portfolio with products featuring cranberry, D-mannose and probiotics, targeting different aspects of urinary and vaginal health.
However, Schaefer emphasized the importance of clear communication around product benefits, particularly the distinction between proactive support, symptom relief and active infection treatment.
“There’s no single solution that meets every need, especially when infections are involved or recur,” she said, calling for greater collaboration between industry and healthcare professionals.
To hear more on the UTI Impact Report, emerging urinary health trends and what’s next for the category, listen to the NutraCast above or on your preferred podcast platform.
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