The deal includes the custom powder formulation and sports nutrition manufacturer’s facility in Buffalo, NY and its in-house brands Basic Supplements and GR8 Lifestyle.
“This acquisition is an important step for Applied Nutrition in North America,” said the company’s CEO, Thomas Ryder, in a statement. “The United States remains a major long-term growth market for the Group, and this investment gives us the infrastructure and flexibility to support that opportunity.”
Establishing a manufacturing and innovation platform in the region will enable the company to bring new products to market quickly and improve service for customers, Ryder added.
Expanding capacity, resilience and reach
The 107,000-square-foot Buffalo facility integrates manufacturing, warehousing, R&D and design under one roof, which the company says will shorten lead times, accelerate product launches in the region and strengthen operational and supply chain resilience.
The acquisition also creates opportunities to introduce Applied Nutrition products to Nutrablend’s existing customer base, expand the reach of the acquired brands through the group’s global distribution network and grow white label manufacturing across the United States, Canada and Latin America.
In addition, the facility provides annual production capacity of up to $300 million a year for Applied Nutrition products in the United States. Operations will be supported by some 100 Nutrablend employees, all of whom will become part of Applied Nutrition.
“We are very pleased to be joining the Applied Nutrition Group, whose strong brand and global reach make it an ideal partner for the next phase of our growth.,” said Jack Sehgal, CEO of Nutrablend, in a statement. “Applied Nutrition’s status as a publicly listed company provides an additional level of transparency, credibility and trust, which we believe will resonate strongly with customers and partners across North America and afar.”
Applied Nutrition’s IPO appeared on the London Stock Exchange in 2024, and as of this year, the company’s revenue has reached close to $100 million. More than 50% of that revenue comes from its international markets where it sells its Applied Nutrition, ABE, BodyFuel and Endurance brands, which combined include over 120 different products.
